Digital Media - Critical Perspectives Essay Example | Topics and Well Written Essays - 5000 words

Digital Media - Critical Perspectives - Essay Example Firstly, we will examine the various definitions of media convergence, and then proceed to assess the forms of convergence. Secondly, we will look at its impacts and then give a conclusion. It is pertinent, before we examine the various definitions that have been advanced in favor of the term media convergence, that we understand the term new media. New media refers to the modern technological advancements that have been realized in the technology and media world. It may refer to the processes, the applications, the methodologies, or the physical gadgets. Smartphones and iPads are therefore seen as gadgets that are representative of the new media notion while applications such as social media are also perceived as new media. What then is media convergence? The term media convergence is ambiguous. This is because it denotes a wide range of meanings and cannot be said to have a strict textbook meaning (Tim, 2010). As such, various authors and scholars have advanced several definitions of the concept. Media convergence, according to Richard Gershon, can be defined as the merging together of media which were previously autonomous or distinct to create a new media dispensation (Brown, 2005). It basically means bringing together various technological platforms into one media platform. These technological platforms include software applications such as animations, the internet, and new technologies such as the Smartphone technology. Media convergence in the new media environment can also be defined as the piecing together, or the interlinking, of computing and Information Communication Technologies (ICTs). It is also defined as the synchronizing of media content that has existed since the internet came into existence, digitalization of information technology, and remodeling of old media into a format that is new (Tim, 2010). In the above definitions, convergence is understood as the bringing

Adolescence & the human individual Essay Example for Free

Adolescence the human individual Essay During childhood, children basically accept parental authority (Smentana, 1989) and an equilibrium is established in which parents largely determine and control relationships with their children within a context of acceptance and availability (Steinberg and Silverberg, 1986). However, in the state of approaching adolescence and especially during puberty, parent-child relationships are transformed in a number of ways (Collins, 1990). These changes entail increased assertiveness by both parents and children, decreased perceptions of acceptance, inhibited communication, increased incidence of conflictive exchanges, decreased expressions of physical affection and positive feelings among family members, and adjustments in the amount and kind of influence that children exert in family decision making. Difficulties with communication derive in part from sensitivities and embarrassment associated with pubertal changes and this, combined with the adolescents socio-cognitive development and querying of the inequalities in the parent child relationship, often result in tensions and heated exchange (Hill, 1988). Most families, while they sustain close bonds during childrens teenage years, experience such an escalation of conflict, particularly during the early stages of adolescence. Although much of the conflict has been described as mild bickering, disagreements and conflicts over everyday issues and emotional stress during early adolescence (Smetana, 1988), its effects can be debilitating. The role of parents is made more difficult by the legal and status ambiguity of the adolescent period. In todays society, adolescence is an indeterminate period of transition with no rite of passage to mark the distinction between childhood and adulthood. It has been suggested that this has detracted from the capacity of some young people to function as successful adults (Campbell and Moyers, 1988). There is a lack of clarity in the status and legal rights of adolescents which sends confusing messages to parents and teenagers in their relationships with each other. However, several writers have suggested that these apparent perturbations in relationships may serve the positive function of facilitating adolescents independence and diminishing dependence on parents. Via conflicts, family members allow themselves to express distinctive and separate views (Grotevant and Cooper, 1986). It is true that during adolescence, a boy or girl must break, or at least loosen, the ties that bind him or her to home and parents. However, one should not assume that the complete break with, or indifference towards parents or open conflicts with them are a sign of maturity. Quite the contrary is true. Release from home authority is necessary, but revolt is probably not, although a proportion of each adolescent generation leaves home completely as a result of familial conflicts (Henricson and Roker, 2000). For the majority of youth, while once dependent upon their parents, adolescents begin to substitute their friends as the centre of their lives. The centrality of friends and friendship in the life of adolescents has been frequently stressed. It has been claimed that friendships are the most prominent features of the social landscape during adolescence and acceptance by peers generally, and especially having one or more close friends, may be of crucial importance in a young persons life (Coleman and Hardy, 1990). Friendship among adolescents fulfils important tasks, such as providing much of the social context that allows proper performance of actions which will be accepted and rewarded by the peer group, strengthening the self and reaffirming its worth and value. Adolescents use the peer group to express their divided feelings and incoherent images in accordance with their emotional needs and to reinforce their behaviour as they conform to peer norms and behaviour styles (Tatar, 1995). Adolescents perceive popularity and attainment of social status among peers as beneficial and positive, reflecting their desirability as a friend. Adolescents also form larger, more loosely organised groups called crowds. Unlike the more intimate clique, membership into the crowd is based on reputation and stereotype. Whereas the clique serves as the main context for direct interaction, the crowd grants the adolescent an identity within the larger social structure. Adolescents are very aware of the differential social status conferred upon different groups, and this knowledge can affect self-evaluation: categorisation of the self as a member of an unpopular or lower status group can be detrimental to feelings of self-worth and self-esteem (Denholm, Horniblow, and Smalley, 1992). Susceptibility to peer pressure is reported to peak between the ages of twelve to sixteen years (Tarrant, North, Edridge, Kirk, Smith, and Turner, 2001). Peer conformity is a complex process that varies with the adolescents age and need for social approval and with the situation. Adolescents reported that they felt greatest pressure to conform to the most obvious aspects of peer culture, such as, dressing and grooming like everyone else and participating in social activities. Although peer pressure toward misconduct peaked in early adolescence, it was relatively low compared with other areas (Brown, Lohr, McClenahan, 1986). Due to their greater concern with what their peers think of them, early adolescents are more likely than younger or older individuals to give in to peer pressure. Although, when parents and peers disagree, even young adolescents will not consistently rebel against their families. Instead, parents and peers differ in their spheres of greatest influence. Parents have more impact on adolescents basic life values and educational plans, while peers are more influential in short-term, day-today matters, such as type of dress, taste in music, and choice of friends (Berk, 2000).

The Snow Leopard :: essays research papers

LSD Induced, Yeti, Euphoric Sojourn Drugs can clear away the past, enhance the present; toward the inner garden, they can only point the way. Lacking the temper of ascetic discipline, the drug vision remains a sort of dream that cannot be brought over into daily life. Old mists may be banished, that is true, but the alien chemical agent forms another mist maintaining the separation of the 'I' from the true experience of the One.1 This passage comes from The Snow Leopard, by Peter Matthiessen. In this passage Matthiessen describes what he has learned from the experiences he had with hallucinogenic drugs, such as ayahuasca, LSD, mescaline, and psilocybin. He is concerned mostly with the spiritual nature of such drugs, and reveals that while drugs are always harmful, they can provide a starting point for spiritual growth. Hallucinogens clear 'old mists';(47); they let you perceive yourself without any armour. They force you to stand naked and alone, without any defense to your own emotional states. You become very close to the oneness Matthiessen describes, 'Then I breathe, and the mountain breathes, setting the world in motion once again.';(198) Nevertheless this oneness is very hard to achieve in practice and harder still to maintain. Drugs always leave you short of the goal of oneness because the drugs themselves are an obstacle, a mist that will always stop you short of total oneness. Drugs will always hold you back because they are harmful, and while you are experiencing a drug trip you are doing nothing but experiencing a drug trip; the drugs can do nothing but induce that hallucinogenic state. Also you are unable to do anything other then experience that state. This is also a reason why drugs are able to 'point the way';(47) to spiritual unity, oneness. Drugs force you to live in the present, in the sense that you are totally consumed by the drug and are doing nothing except being high. This is another draw back of the drugged experience you cannot escape you must wait until the drug wears off before you can concentrate on anything else. You are one with the drug and its affects. If you are going to try and concern yourself with something other than the drug experience that you are involved in, you will become very nervous. An anxiety attack will start to creep over you, reminding you to concern yourself with only what is happening now.

Literary Response to Gulliver’s Travels :: essays papers

Literary Response to Gulliver’s Travels 1.) Interpret the ending of Book IV in Gulliver’s Travels. How are we to understand Gulliver’s very strange behavior? In Book IV, Lemuel Gulliver’s fourth and final journey places him in the land of the Houyhnhnm, a civilization of intellectual, sensible horses, and senseless, inferior, and indecent humans. As Swift does throughout the novel, he ties his satire closely with Gulliver’s perceptions of the different world around him in his last adventure; these chapters do not change the method of Swift’s satire. During Gulliver’s experience in the land of Houyhnhnm, he encounters the wise and friendly Houyhnhnms, or horses, which are superior to the Yahoos, or salve humans. Although Gulliver is referred to as a â€Å"Yahoo,† the Houyhnhnms treat him with more respect than their captives, due to his intelligent division from the Yahoos. In theses chapters Gulliver comes to realize how much he loathes the human race, after being in contact with the Yahoos. Gulliver finds himself in a society controlled by creatures usually at the dispatch of humans, and in a sort of oblivion of his own, between the humane horses and the untamed, unruly Yahoos. The humans and their inability to compare to the Houyhnhnms instantly disgust him. Gulliver then grows fond of the Houyhnhnms and beings to enjoy life conversing with them about the differences in their worlds. He no longer desires to return to humankind. Soon Gulliver is accepted as an intellectual among the Houyhnhnms. He begins to think of every human he has ever known as Yahoos, and no longer has any respect for them, he thinks of the Houyhnhnms as the most respected and well-mannered living things on the earth. Gulliver is given a room, and is treated as a member of the family. However due to his acquired fortune, the Yahoos begin to complain and Gulliver is forced to return to Europe. He does not want to return to Europe, but decides that he would rather live with the barbarians that he once lived with, than with the uncivilized Yahoos. When Gulliver does arrive in England, he is filled with disgust and disgrace for them. For a year he cannot stand to be with his family, but instead buys two horses and speaks with them.

Post-Modern Scene of Hong Kong Society from Food Literature

The characteristic of Hong Kong culture, the identity of Hong Kong citizen is always a hot topic. In the decade, post-modern has become a new verb to describe Hong Kong. So, this treatise is going to find out if Hong Kong is in post-modern period and emotions of authors and citizens, through the picture of Hong Kong society in food literatures. Methodology This treatise alms to find out the picture of Hong Kong post-modern society from Hong Kong Diet Literature. In this treatise, the definition of â€Å"diet literature† Is generalized to all texts using â€Å"Food† as the theme of literary writing.And the narrowed definition of â€Å"Hong Kong Diet Literature† is all texts using â€Å"Food† as the hem of literary writing, which written and published in HOOK by Hong Kong authors, writing Hong Kong places. By observation, Hong Kong diet literature is absented in the study of Hong Kong literature history. The phenomenon, â€Å"Food† is being popular as a theme in HOOK literature, Is worth to be concerned; it Is proved by using the record from the categories of food culture In the online bookstore, Hong Kong Cookbooks Ltd..As the study Is to find out the picture of Hong Kong post-modern society, post-modern theories by Jacques Deride and Jean-Franà §ois Leotard are used. In this treatise, first, would describe the characteristics of postmodern and a city in post-modern period. Second, shows the velveteen of Hong Kong literature and the relationship with the society. Then show the change of the writing methods and styles in Hong Kong food literatures, by the comparison of the most representative and popular authors in different decades. Thirdly, shows the analysis of post-modern phenomenon shown in literatures. At the end, a respond will be made in conclusion. . Theories of Post-modernism First of all, we should definite clearly about the term â€Å"Post-modern† and â€Å"Post- dermis†; † ‘Post-modern' Is a historic concept, slaying the post-industrial society or the era of Information In the postwar period of World War II. â€Å"; † ‘Post- modernism' is a cultural ideological trend of western society†¦ It is an offspring of morels anon Leganes Walt mayoralty Ana auto It † (Roding, 1 differences between Modernism and Post-modernism are, modernism advocates rationality, eccentricity of metaphysics, integrity; Post-modernism is the opposite of modernism.Theories of Post-modernism are based on two important philosophers: Jacques Deride (1930 – 2004–), â€Å"There is nothing outside of the text. (Deride, 1965), his idea means written text, also everything beside text owns and exhibit their meanings in context; also he advocates â€Å"There is nothing outside context†, means text would have different meaning interpreted by different contexts, and the context would interpreted by another context; which means there is no truth, or only one trea tise to explain a thing, nothing is immobile.It is a critique of modern rationalism empire. Jean-Franà §ois Leotard (1925 – 1998) â€Å"Under this modern society and culture-?post-industry and post-modern culture, the legitimacy of science are questioned in different ways. Meta-narration has lost its credibility, whether it is a unified approach adopted. ‘ (Williams, 1998) In the post- modern society, there are no â€Å"only truth† (meta-narrative), only mint-narratives, language games which have their own rules, vales; it is full of differences.Science, emphasizing evidence, rationality, and accuracy is not a meta-narrative anymore, it is only a small-narrative, as the others. Everything is uncertain, â€Å"Emotion is evidence or a description of incomplete-events in any kind of language games or 1998) also it is evidence to determine â€Å"the boundary between two language games. (Williams, 1998) II. Delimiting meta-narrative in Hong Kong On society aspect After 1 July 1997, meta-narrative â€Å"one country, two systems† has been intervened by China; lots of historical buildings had been broken down; also, financial tsunami, CARS led to great unemployment.In 1 July march in 2003, a large public had attended to the march, opposing the legislation of the Basic law Article 23; over million people were protesting for liberty and democracy. Protestors were come from different social communities, such as businessmen, retired people, young couples and democrats, with anger and anxiety. â€Å"Hong Kong people march†, 2003) Different communities–language games, march in 1 July continually each year; the false utopian meta-narrative and the disappearance of memorable buildings and places create a crake between modern society, which bring Hong Kong in to a post-modern period.On literature In ass's, ass's, there are binary oppositions in Hong Kong literature, they are: rightist/ leftist, elegance/earthliness, realism [moderni sm. (Lung,2008); The concept of the binary between elegance and earthliness of popular culture, high-end and low-end is stall De accuses In Hong Kong, alter literature(cueing ) Nine concept Is developed by a group of intellectual, who brought it to the organizational structure. Besides, traditional study of literature and the study of culture are opposed to each other. In this recent decade, literature becomes important in cultural studies under a multicultural society.The boundary between two studies has become vague; the argument between elegance and earthliness is doubted in cultural studies, while there are different groups of people in popular, the studies would be confined by the boundary. (Chemung & Chug, 2007) Ill. Picture of post-modern society from food literature Development of food literature The change of Hong Kong food literature is very significant, but did not be noted by cultural scholars. In the past, food literature is published in the form of recipes, which is in struction of cooking without author's feelings; the most famous and representative author is called Chain Mongo Yang (1910 – 1997).His prose published in a book â€Å"Bible of Eat†, first posted in newspaper column, got popular because of the principle and stories of food and cooking. (Chain, 2007) Authors' feelings and his/her point of views are reflected in nowadays food literature using colloquial language; ampere with literature written by Chain Mongo Yang, the tone of voice is more casual nowadays, and the main purpose is to express authors' feelings rather than instructing reader. â€Å"There is nothing outside of the text. † Each author is a small- narrative, part of Hong Kong; the study of their works can help to make a more holistic picture of Hong Kong culture.A. The past is always better Nostalgic â€Å"Nostalgic describes an emotional structure. In the formation of a larger cultural context, nostalgic has social and psychological stability and re-ne gotiation function on human cognition and position on the world. (Lie, 2004) â€Å"It's feeling more than ‘substantial old†. In Haying Au Youngest (Ar J) and Lung Aka Skunk's(Lung) writings, they recall the past by using a lot of food symbols, like stall, hot pot, herbal tea; to express their helpless feelings about the current social changes, and cherish the past as the past is always better. Then his eyes with a bit confused, winked his eyes, again, even shook his head unconsciously. Oh, no, this is not a (dish of) â€Å"salt and pepper fresh squid† I used to. Of course we cannot go back, especially when we are fortunately living in this era of horn-sighted speeding, among the personnel of social blundering. We proved impossible to preserve landmarks around the streets, only some vague shadows, distracting thoughts; it is only an echo of a particular verbose complaint which has just finished. † (Au Young, 2007) Ar J saw disappointment from his friend's ey es and actions, because the taste can no longer be reproduced.The evaluation of taste may be affected by personal feelings. Ar J and his friend got emotion in this rapid changeable era. â€Å"In the last day of the old Star Ferry Pier, I parked my car especially at the Central Star Ferry Car Park for the sake to take Star Ferry at the old Star Ferry Pier. It's still in Green Ana went colors, out I Tell strange suddenly, sort Ice-cream was gone, Toulouse ending of the ride was doomed†¦ Finally the new Star Ferry Pier was opened, more food stores opened than before, but they all can be bought in Central Airport Railway Station, soft ice-cream will not come back.I am not nostalgia whether the building of Star Ferry Pier is old or new, I would like to keep the way we were. † (Lung, 2005) The 48-years-old old Star Ferry Pier had been destructed by government under Hong Kong citizens' dissatisfaction and opposition, which increased public awareness of local culture conservatio n, also undermined public trust in government. Lung deliberately took a ride in the last operation day of the old Star Ferry Pier, the new ferry pier was built, but the absence of soft ice-cream, Lung was lost in the imagination of the old days.Emotion is the only evidence â€Å"Emotion is evidence or a description of incomplete-events in any kind of language games or girds. â€Å"(Williams, 1998) The destruction of old buildings, reconstructed by new commercial buildings shows the opposition between Ar J , his friend and the immemorial world; Lung and the government. Old building is a signifier which has an inter subjectivity function, representing the intercommunicate and sharing, and is the common knowledge and experience in a group of people with same cultural background can cognizance.Roland Berates reported â€Å"For many individuals who are there, so in itself contains 1999) However, those â€Å"stable† signifier are erased; Flattened and oversimplified signifier ar e only plays and unstable in this rapid consumerism era. Sense of loss, the emotions expressed is the only articulate evidence. B. Contradiction between language games Western and Local † I have not eaten traditional pancake (Boo-change) for a long time. Thought it had been lost, and no one will do; because today pizza is much popular†¦ Pancake' sounds old, outmoded, who will to eat? Also, nowhere sell. Fast-food chain restaurants launched nostalgic tea meals: fried sweet potato, red and white-steamed clay-pot cake, four stuffed treasures, and salt pancake†¦ Their salt pancake of course does not as delicious as childhood, perhaps its deliciousness is scored by memories†¦ Pan cake has a tenacious 2008) Under the influence of western fast-food culture, western fast-food becomes the main stream; the raise of sense of local identity, create a wave of nostalgia in Hong Kong food industry.Pack Way Lee used salt pancake-?†Boo Change† which means â€Å"thin - support† as a signifier, to signify the tenacious vitality of local culture, which would not be buried so easy. The legislation of western culture has been doubted, the wave of nostalgic tea meal is a way to decentralized the eccentricity of western fast-food. Commerce and Culture In the era of globalization and the development of high-technique, the exchange of economy, culture has become easier and faster; boundaries between countries are Duller c, local culture Decodes ten capital In ten commercial game. Across the road in front of Lung Fun Restaurant, is King Way restaurant, introduced red bean paste moon cake, which is regarded as exceptional alternative moon cake. But in these last ten years, moon cake has dazzling means. Moon cake is getting more and more unlike moon cake. Crystal moon cake is glutting in the market, now chocolate is used as a moon cake, I very much doubt it is moon cake or cake (xi being). Cakes are supplied over 365 days; Moon cake, the real role in legend is, as a media to pass the message of uprising when full moon.

Internet abuse in the work place

Internet abuse in the work place Abstract Internet is a common and valuable resource for business organizations. This is a study of internet abuse in the work place. The paper reviews related literature on internet abuse.Advertising We will write a custom research paper sample on Internet abuse in the work place specifically for you for only $16.05 $11/page Learn More The study uses questionnaires to investigate the prominent forms of internet abuse and determine if they are serious or minor internet abuse activities. The study relates the internet abuse behavior with regard to gender, education and status. The hypothesis of the study is that employees will engage in minor internet abuse irrespective of their gender, age, education and status. The findings reveal that employees engage in minor internet abuse activities. Gender, education and status reflect on the type of internet abuse employees engage in. Employees’ productivity and employer’s liability are affected. Employee s will avoid internet abuse that is directly incriminating. Internet abuse can be minimized by introduction of policies in the company. The policies will vary from organization to organization depending on the mission. Introduction Background Internet technology has been incorporated in many organizations across the globe. Internet has increased efficiency, enhanced communication and made a lot of information accessible. The traditional working behavior has been affected. Employees have found themselves with new opportunities and some have misused the privileges. Besides transforming the efficiency and productivity of work, negative results can be realized if employees engage in unacceptable internet activities. The term internet abuse has been used to refer to non- work internet activities in the workplace. According to Ozkalp (2010, p. 2) employees’ productivity as well as employers liability are affected by internet abuse. There is need to investigate the internet activiti es employees are engaged in. This will be an effective way of finding adequate policies to prevent the unacceptable behavior. This paper will analyze internet abuse in the work place. It will study internet abuse in relation to gender, education, age and status. Problem statement The aim of this study is to identify most prominent forms of internet abuse and determine if they are serious or minor internet abuse.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Purpose of the study The purpose of the study is to establish the extent of internet abuse during working hours. The study will investigate the relationship between internet abuse in the workplace and gender. Another reason is to investigate whether there is a relationship between the education level and internet abuse in the workplace. Hypothesis The hypothesis for this study is that employees will engage in minor i nternet abuse irrespective of their gender, age, education and status. Review of literature Organizations have adopted internet, which is an important resource. The availability of internet in the work place enables the employees to access a wide variety of libraries, participate in the social media as well as have access to pornographic sites. Access to internet minimizes the employer’s obligation and reduces productivity in the work place. In an attempt to minimize employer’s liability, employers have observed employees internet use. Employees at different levels of the organization and with diverse education background can be involved in internet abuse, as Lehr and Lichtenberg (2000, p. 335) point out. Defining internet abuse can be challenging. Every organization defines internet abuse according to acceptable behavior in the company. Definitions of internet abuse will vary. What is abuse in one company may not be in another company. The definition of internet abuse in an organization is in line with the mission of the organization. Internet has become part of the organizational communication. The use of internet has increased efficiency and led to increased revenues. Internet has reduced the number of employees to be employed, enabled employees to access information fast and to perform effectively within a limited time. Some researchers argue that internet is an important source of diversion for employees at work. It can lead to creativity, flexibility and facilitate a good learning environment. Some employees who use the internet for personal academic purposes may end up being resourceful to the organization. However, some employees have abused the privilege of internet in the workplace.Advertising We will write a custom research paper sample on Internet abuse in the work place specifically for you for only $16.05 $11/page Learn More Employees who abuse internet range from senior employees to junior employees. Most of the employees have a private office or are in a cubicle. Thomas (2012, p. 2) says that employees in a private office will be tempted to watch pornography than employees in an open workplace. In the working cubicles, employees will use the internet for personal social media, online banking, non- work emails and general browsing for news. A lot of time will be spent chatting with friends in Facebook or twitter. Others will use the internet for online shopping, to pay bills and make travel arrangements at the workplace. Others visit chat rooms, sports pages and game sites during office hours using the organizations internet. It is common for some employees to download movies, films and songs. Employees who utilize internet for personal benefits are less productive than employees who do not abuse internet at the workplace. Internet abuse has been associated with a hostile working environment, discrimination and sexual harassment. Bondigas (2012, p. 1) adds that employees may pose a r isk to the organizations network. The safety of an organization may be compromised by downloading spyware or virus when downloading personal files. Downloading large files may cause other employees to slow down in their transactions. Furthermore, confidential and restricted data may end up being shared with the public. According to Griffiths (2010, p. 463), there are various types of crime that occur from internet abuse in the work place. The crimes range from sexual abuse, relationship abuse, online information abuse and criminal internet activities. The challenges can be overcome if research on internet abuse is given attention. Organizations block sites with pornography and hate content. Depending on the mission of the organizations, more sites can be blocked. The organization will block sites that are considered inappropriate. Internet reports are analyzed and actions are taken depending on the report. Some organizations restrict internet to organizations websites. Policies intr oduced will include the email policy and internet use policy. Mirchandani and Motwani (2003, p. 1) discuss four measures that have been used by companies to overcome internet abuse issue in the workplace. The measures include deterrence, prevention, detection and remedies.Advertising Looking for research paper on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Deterrence largely depends on the employee’s willingness to avoid internet abuse. Prevention includes passwords and locking computer rooms. Detection involves the use of internet reports, scanning for virus reports, system audits and identification of documents after a security breech. Remedies contain internal actions and legal actions. Internal actions will give a warning letter, reprimanding the employee or even terminating the employee’s contract. Legal actions will result in civil or criminal cases. An organization begins by introducing deterrence and moves on prevention, detection and remedies respectively, depending on the need to introduce internet control. According to Chen et al (2008, p. 87), personality factors contribute to employees internet usage. Employee’s self-esteem affects their internet behavior in the workplace. Other personality factors include control, gratification and containment. If an employee has been previously addicted to the inter net, they are likely to abuse internet privileges in the office. Employers should get acquainted with information on internet abuse in order to overcome internet abuse challenges. They can learn the employee’s personality and implement appropriate policies. Internet monitoring has challenges. Organizations use software which is constantly advancing. The employer obtains the advanced software from the vendors. The software or hardware for blocking specific sites may end up blocking unintended sites. What is more is that it can be challenging to block all intended sites. Moreover, the organization will constantly need the assistance of the vendor; since the information system department is not always perfect. Edward (1999, p. 290) mentions that monitoring the internet may not be welcome by the employees. Some may argue that it is unfair. Employee’s behavior can be extremely challenging to monitor. It is important that the internet reports be accurate. An employee can use another person’s computer when they step out without logging out. To avoid misidentification, employees must sign out when leaving their computers. Employees should evade sharing their password with other employees. This will prevent cases of other employees using the other person’s computer. Identification problems may arise from the monitoring software. Inaccurate set up may cause wrong internet reports. The organization should be able to contact the software vendor to rule out any technical problems. The internet report may be generated by faulty software; hence it is necessary to visit the computer history for more information. A credible employer will not accuse the employees before establishing the internet abuse and getting the support from the computer and internet history. The information system department is actively involved in the monitoring and implementation of internet abuse policies within the workplace. Galletta and Polak (2003, p. 47) argue that empl oyees behavior on the internet vary from organization to organization. The level of indulgence in internet abuse depends on a person’s exposure to internet use. In line with Ozkalp (2010, p. 3), employees abuse internet because they have access and an opportunity to do so. Employees get cheaper online services during working hours hence they choose the affordable time. In some cases, employees use internet when they cannot be caught since they are anonymous. Moreover, the internet is convenient and employees find it easy to purchase at the comfort of their office. Employers may use the office internet if they spend a longer time in the office. Methodology Using literature review, this paper will discuss internet abuse in the workplace. Related and significant information on the forms and impacts of internet abuse have been discussed. This research used the literature to develop a questionnaire and distributed the questionnaires to employees at random in two organizations. The questionnaire survey results will be used to test the proposed hypothesis. The first organization was the State University in the Faculty of Arts. The faculty is congested and has the largest admonition. The second organization was a private organization in tourism industry. 212 respondents from the two organizations gave a feedback. 90 people were from the private organization and 122 were from the Public University. The 122 respondent represented a 70 percent return rate. 90 respondents were women and 122 respondents were men. Respondents below 30 years were 60 percent while the rest were above 30 years. 55 percent of the respondents were graduates. The questionnaire addressed work and non- work emails, browsing for academic purpose, using internet for general work, visiting new websites, applying for new jobs, online games, online gambling, updating status on face book, chatting, online shopping, travel bookings, online banking, downloading music and downloading movies. One of t he limitations of this paper is that it will not focus on the extreme form of internet abuse, which has been referred to as internet abuse addiction. Moreover, it will limit the conclusion to the findings based on this study. Findings In this study, majority of employees engaged in search for academic research was highest. Results indicated that non- work emails, new website visits, use of internet for general purposes, online banking were highest. This indicates that majority of the respondents were engaged in minor internet abuse during working hours. Visiting social media sites was also high. Very few employees used internet to search for new jobs and in gambling. In the case of gender, the findings revealed that women were more involved in sending non work emails, online shopping, chatting and surfing for general sites than men. The results also showed that there was no significant difference in the case of age. Education level showed a significant difference in the use of inter net. Those with a postgraduate degree demonstrated an increased use of internet for academic purposes and non-work emails than undergraduates. Graduate respondents also used the internet for internet banking and online shopping than respondents with high school education and below. Undergraduates had a higher level of internet use for banking than high school graduates. The number of post graduate respondents using internet for travel booking was higher than the undergraduates, while the number of undergraduates using internet for booking was higher than those with high school education. Those with high school education visited adult sites more than the undergraduates while the undergraduates visited the adult sites more than the postgraduates. Those working in the private sector used non- work emails less often than the public University. Status was reflected with high use of internet for online banking, online shopping, non-work email and general internet browsing were common for the high ranking employees. Junior employees were higher in chatting activities than senior employees. Minor internet abuse activities such as non-work emails, online banking, on line shopping were higher than serious internet abuse like gambling and visiting adult sites in the workplace. The findings correspond with the literature review that the employees use the internet in the workplace. Employees are careful to use less implicating internet sites at work, hence they would engage in internet abuse that is less incriminating. Those who engage in the criminal activities using the internet at the workplace believe they cannot be identified by the senior management. The monitoring software would be most effective for identifying such employees. An organization can define the internet abuse in the organization and design policies that will adequately curb the issue. Summary It is evident that the use of internet is indispensable in global business. The internet has increasingly enhan ced communication and aided in creating efficiency. Employee’s productivity has been affected by internet abuse in the workplace. Proper methods of controlling internet abuse will reduce internet abuse and employer liability in the workplace (Gupta 2004, p. 11). The internet has been abused by employees in the workplace. Majority of the internet abuse activities are minor. They include checking non- work emails, online shopping, online banking, chatting and surfing for general purpose. Employees avoid serious internet abuse activities such as accessing adult content, gambling and downloading movies or songs. Implementing an internet policy in the organization is a task that involves the top most leaders, directors, manager together with supervisors. The leaders should demonstrate willingness to adopt the policy. The implementation process could involve an internet workshop. The internet workshop will provide information on internet abuse and encourage employees to share their experiences openly. Outlining the unacceptable sites and giving an explanation will make foster the mission of the organization. The organization should create awareness on the sites that are inappropriate. Moreover, an example of an internet report can be given. During the workshop, the employees can be shown an example of an internet report. Information on when the internet report is used should be availed. Employees will be aware of their expectation after the workshop. When purchasing software for blocking selected sites, the organization should carefully select a vendor who can offer after sale service. Research on the consequences of internet abuse is scarce. Limited empirical literature exists on internet abuse. In future, research on implications of internet abuse in the workplace on the employees should be undertaken. Reference List Bondigas, A. (2012). Internet Abuse in the workplace. Web. Chen, J. V., Chen, C. C., and Yang, H. H. (2008). An empirical evaluation of Key fa ctors contributing to internet abuse in the workplace. Industrial Management Data Systems, 108, 1, 87-106. Edward, N.W. (1999). The Productivity Paradox: Evidence from Indirect Indicators of Service Sector Productivity Growth. Canadian Journal of Economics, 32, 2, 289-308. Galletta, D. F and Polak, P. (2003). An empirical investigation of Antecedents of internet abuse  in the workplace. 47-51. Retrieved from https://www.mendeley.com/catalogue/empirical-investigation-antecedents-internet-abuse-workplace/ Gupta, J. N. D. (2004). Improving workers’ productivity and reducing internet abuse. Web. Griffiths, M. (2010). Internet abuse and internet addiction in the workplace. Journal of  Workplace Learning, 22, 7, 463 – 472. Lehr, B and Lichtenberg, F. (2000). Information Technology and Its Impact on Productivity: Firm-level Evidence from Government and Private Data Sources 1977-1993. Canadian Journal of Economics, 32, 2, 335-362 Mirchandani , D and Motwani, J. (2003). Re ducing internet abuse in the workplace: SAM  Advanced Management Journal, 68. Retrieved from https://www.questia.com/library/journal/1G1-98831088/reducing-internet-abuse-in-the-workplace Ozkalp, E., Aydin, U and Tekeli, S. (2010). A modern Workplace Phenomenon: Cyber loafing,  Implications and its place in the Labour Relations. Web. Thomas, S. (2012). Internet Abuse in the workplace. Web.

Villa San Girolamo Essays

Villa San Girolamo Essays Villa San Girolamo Paper Villa San Girolamo Paper The Role of the Villa San Giordano Symbolism adds layers of meaning to novels. It can either have a significant, insignificant or negative Impact on the progression of the novel. In Michael Nonnatives The English Patient, the lives of four Individuals are scarred due to the destructiveness of the war. Four Individuals gather at one common area in Tuscany, Italy known as Villa San Giordano (hereafter cited as the Villa). Annotated represents the Villa in many ways. As a representation of a Sanctuary, the Villa protects the lives f the characters, act as a holy place and as a place of refuge. As well, the Villa represents a place where the theme of death and rebirth is present and helps them move past their war wounds. Lastly, the Villa provides a sense of belonging among the characters since they have all been affected by the war In a similar fashion. In the English Patient, Annotated uses the Villa to symbolize a healing aid to the following characters: Kip, Hanna, Aggravating and the English Patient (hereafter cited as Almasys) as it proves to be of greater use than Just a place of rest. The Villa is a representation off Sanctuary that portrays itself as a safe haven, a holy place and a place for refuge. Kip, Hanna, Alms and Aggravating meet in the Walla. Hanna and Almasys room In what used to be a small nunnery before being invaded by German soldiers. As Hanna and Almasys begin their lives together In the Villa, the war Maniacs 2 has yet to conclude. Although not being its primary function, the Villa is providing protection for Hanna and Almasys from the outside world of war and violence. Annotated provides the readers a sense of the conditions in which they were living, From outside, the place seemed devastated. An outdoor staircase disappeared In midair, Its rallying hanging off. [Hanna and Almasys] life was a foraging and tentative safety [Hanna and Almasys] were protected by the simple fact that the villa seemed a ruin. But [Hanna] felt safe here (Annotated,The English Patient, 14). Deeper into the novel the description continues: The Villa San Giordano Had the look of a besieged fortress, the limbs of most of the statues blown off during the first days of shelling. There seemed little demarcation between house and landscape, between damaged building and the burned and the shelled remnants of the earth In spite of the burned earth, In pity of the lack of water. Someday there would be a bower of limes, rooms of green light. (Annotated 43) With Nonnatives descriptions, the environment in which they are living appears harsh, unstable and uninhabitable. This provides protection as it would be unworthy for invasion. This allows Hanna to fully concentrate on Alms healing of the burns on his body rather than protecting themselves from war enemies. This also helps KIP to focus on disarming the bombs around the Villa. Secondly, ten Via Is valley as a only place Decease It NAS a strong resume the garden of Eden. In the biblical garden, Adam and Eve were given Maniacs 3 lance to much more than they needed. They had plentiful food and all the necessities for survival. In the villa, the inhabitants Had enough vegetation planted in the bombed out orchard above the house for them to survive Some beans, some meats (Annotated 7). Hanna spends most of her day in the garden gathering anything she c an from the plants and tries to maintain whatever life the plants have. When the Germans retreated, the Villa was used as a war hospital treating patients of their injuries and later became vacant. The Villa has plenty of first aid material making it easy for Hanna to tend to Alms injuries. Throughout the course of the novel, the characters in the Villa are not faced with destruction despite the many hidden, UN- detonated bombs. This can be Gods watchful eye over the recovering characters. With the given necessities, the characters in Villa have all the essentials needed to aid in their healing. Lastly, the Villa is also seen as a place of refuge where the characters are safe and in a place of shelter from danger. The obvious danger in the novel is the passing war but a second danger in this novel is the former life of these characters. Hanna is desperately trying to remove the memory of the loss of her husband and unborn hill. Kip is trying to remove himself from his Indian heritage and become Westernizes. Aggravating is trying to remove the memory of captivity by the Germans as he was attempting to steal information. As well, Alms is trying to carry on his life with severe burns to his body. None of these fragile characters is whole in either body or soul; each is a casualty of this desperate age (Williams, Canadian Literature. N. Page), Williams describes how the lives of these characters are at a breaking point. The fragility of these characters explains why they need a new beginning; a way to start anew. The Maniacs 4 sat life of these characters has been devastating an d very tragic making them difficult to heal. They come together at the Villa, depicted as a vacation place from their past lives. The Villa helps begin a new chapter in their lives. As a safe haven, the Villa provides protection and shelter from the passing war. As a representation of the garden of Eden, the Villa is viewed as a holy place. Lastly as a place of refuge, the characters are able to come together and help rid themselves of terrible memories. The Villa, presents these three qualities of a sanctuary that allows the characters to progressively heal over the course of the novel. The theme of death and rebirth is apparent in The English Patient. Rebirth is a term commonly used to describe a new beginning and is present in various ways in the novel. The characters in the novel experience a death and rebirth scenario that forces them to take on a new life. Prior to his accident, Alms was a highly trained general in the army. As he is in flight with an old war plane, the plane is leaking oil and later ignites. The flames engulf Alms and he Jumpers out of the plane to try and save himself: [Alms] dug down towards the tarpaulin, and Madams old plane gradually emerged The plane came out of the sand He looks down and sees oil pouring onto Nils Knees en plots up an a ten 011 sees all over ten seat .. I nerve was a spark from a short, and the twigs at her knee catches fire Pivots upside down breaking free of glass, wind flinging his body back And he is in air, bright not knowing why he is bright until he realizes hes on fire. (Annotated 174-175) Maniacs 5 Although not physically experiencing death, this crash and burn is a figurative death of an old life, the life off soldier of war. Having sever burns, he is saved by a tribe named the Bedouin and is taken under the care of Hanna who believes he is too fragile to move. Instead of leaving the Villa with the army, she decides not to move Alms, She would remain with the one burned man the call The English patient, who, it is now clear to her, should never be moved because of the fragility of his limbs (Annotated 51). Alms begins his new life in the Villa under Hennas care. Alms plane crash figuratively signifies his death and his rebirth brings him to the Villa. With the injuries sustained, he is no longer able to fight in the war. The rest allows his body to heal from his severe physical injuries. Learning of her fathers passing from the war, Hanna experiences pain not many an relate to, The way Hanna broke in Santa Chair Hospital when an official walked down the space between a hundred beds and gave her a letter that told her of the death of her father (Annotated 41). When the opportunity arises to care for this fragile patient, she Jumps at the chance. She views Alms as a way to fill a void in her life by personally assigning the role to herself. With the role off full time nurse, she recognizes that she must to do everything in her power to care for the dying patient. She has nursed him for months and she knows the body well (Annotated 1). At this point, Hanna experiences a death and rebirth. Hennas father passes away and she is given no choice but to abort her baby. As she takes on the role of being the nurse of Alms, this is the start of her new life that begins at the Villa. Helping Alms with his Maniacs 6 injuries allows her to forget the loss of her father and child by taking her mind off of them, allowing her to heal mentally. Aggravating, a friend of Hennas father, is on a mission to steal some information from the German army that later captures him. Before escaping, they sever his thumbs as a way of punishment. After being in the hospital in bandages for four months, he goes in search of Hanna when he learns from the doctors that she is living in the Villa. Hanna is delighted to see Aggravating once again but fears there will not be enough food available for the three of them: We need some chickens. [Hanna] is looking at Aggravating, knowing his skills from the past, not quite saying it. l lost my nerve, [Aggravating] says. Ill come with you, then, Hanna offers. Well do it together. You can teach me how to steal, show me what to do. You dont understand. I lost my nerve. l was caught. They nearly chopped off my bucking hands. (Annotated 33-34) Without the use of his thumbs, Aggravating believes he is useless and inadequate. Tater Telling Hanna, en access to remain In ten Via. In tens case, ten Tie AT a war soldier dies after the severing of his thumbs, since he would be of no use to the army. The life without the use of his th umbs begins at the Villa. Beginning his new life here helps him forget his injury and progressively heal mentally by not feeling useless anymore. Finally, Kip, a British sapper who does not fear death at all, makes his way to Maniacs 7 the Villa. A sapper is a name given to those skilled in diffusing bombs. One night, during a party in Alms room, there is an explosion outside. Kip does not think much of it until he examines the damage. He finds his friend Hardy, another sapper dead, He had found the location of the death and what was left there and they had buried his second in-command, Hardy (Annotated. 113). At this point, Kip comes to the realization of how dangerous his Job really is. This realization brings forward a new side of Kip, from being fearless of death to being fearful. This realization heals him mentally by making him see the danger in his Job placement which helps inhibit IM from taking risks. The characters in the novel all experience diverse deaths and rebirth as they congregate at the Villa to help represent the healing that occurs at the Villa. Furthermore, the Villa itself experiences a death and rebirth scenario. Ata point in time during the war, the Villa was the home of German soldiers. As the Germans were forced to retreat, the Villa became a war hospital and later became vacant. After the destruction of the war subsides, nature fills this area with new life. The characters presently living in the Villa are forced to learn how to live again after the extraction of the war. In Learn Gileitiss paper she writes the inhabitants of the villa are all displaced because they are exiles who have found new identities in a place other than their homeland (Glittle Identity Crisis in Michael Nonnatives The English Patient. N. Page). In other words, the characters in the Villa begin a new life and find new identities for themselves allowing them to live a new life. A town that is scarred by war debris is now a new home. Its a formation off new community. With the four characters involved, they too must learn how to adapt to the changes to their odd. The Maniacs 8 Villa, therefore, proves to be the starting point of new life by allowing the theme of death and rebirth to appear in The English Patient and for the characters to heal individually. Whether it is physical or mental damage, the characters are living through some kind of pain. The fact that the characters are living together under one roof provides a sense of belonging amongst them as a community. With the traumatic injuries they experience, an individual may feel despair, but they are able to feel a part of a group. They each find their new life despite the wounds they carry. All four characters are able to relate to one another since they have all suffered from the war: For the four inhabitants of the Villa San Giordano the only way out of their own suffering is through each other (Historian In Near Ruins n. Page). Isolated from the war ravished world, the characters in the Villa can connect and support each other to be able to live their transforming lives. The Villa allows the inhabitants to recognize that they are not alone in their suffering and many others share their wounds. It is through these wounds that new friendships and relationships are created, The residents of en Via as Allspice Monolinguals Tar away Trot tenet melanoma nave unreal physical and psychological wounds They try to heal themselves through their friendship while their old identities have dissolved (Guillotine n. Page). Hanna loves Alms and Alms grows fond of Kip and Aggravating since all three played a part in the war. Also, a sexual partnership between Hanna and Kip is formed. These relationships creates a more comfortable setting in the Villa aiding in recovery time for the characters. Maniacs 9 Annotated is able to portray the Villa as a community of diverse individuals that encourages their sense of nationality. After the news of the bombing of Hiroshima and Nagasaki, Kip realizes who he truly is, an Indian. Kip, who does not believe in Western aggression, discovers that it is still present through the bombings, Never trust the Europeans, [Kips brother] said When you start bombing the brown races of the world, youre an Englishman They would never have dropped such a bomb on a white nation A new war. The death of a civilization (Annotated 284-286). Kips brother is very anti-European, he is a man who always stuck to his roots, unlike Kip. This shows that no matter how hard you try to remove yourself from your roots, they will always be apparent. Furthermore, Annotated reveals Alms identity as Hungarian spy and desert explorer who helps the Germans navigate through the deserts. By trying to not remember who he is, his identity was not known until the latter stages of the novel. The last person I expected to find here in the shelled nunnery was [Alms] (Annotated 252) said by Aggravating. Annotated also uses the villa to reveal more information about the characters living in it. Hanna is constantly trying to erase the memory of war and hide from her adulthood. To erase the memory of the war, Hanna lives in the Villa and takes Alms under her care, viewing him as a defenseless child. She re-lives her childhood by p laying hopscotch on her free time in the dark hall: She drops the chalk into the pocket of her dress. She stands and pulls up the looseness of her skirt and ties it around her waist. She pulls from another pocket a piece of metal and flings it out in front of her so it falls Just beyond the farthest square. (Annotated 15) Maniacs 10 Hanna is constantly re-living her childhood by doing activities typically done by children because of the shell shock she experienced during the war. Lastly, Aggravating is trying to forget the memories of the torture he endures as a captive. The community-like atmosphere around the Villa provides a sense of belonging amongst them. Along with this, the Villa allows the characters to become more comfortable with their fellow Villa- mates. It also provides a representation of a house of nations. The Villa is able to connect four individuals that share a common thread by their involvement in the war. These characters come together despite having different nationalities but the Villa is able to prove that no matter the race or nationality, people get along, as a family unit. The villa is a place, once again, A symbol of their friendship as they seem to disregard their national and racial origins Here nations, races anything artificial that divides human beings is meaningless (Guillotine n. Page). An example is the celebration of Hennas 21st birthday In Alms room. Nonnatives Is addle to relate ten lives AT Tour snatchers tongue a small Villa that aided in their healing process. Victoria Acidosis explains in her critical summary that, In the Villa San Giordano in Italy, four shattered survivors cope with the physica l and emotional suffering the war has brought about. They come from different parts of Europe UT they share similar kinds of pain (Acidosis The English Patient n. Page). The Villa proves to be a major symbol in The English Patient. The story line of the novel is set in the Villa. In many ways, Annotated is able to use the Villa as a way of healing the injured. The Villa is able to heal the characters as a representation of a sanctuary by providing all the necessary items such as first aid materials as well as protecting them from any danger. The Villa Maniacs 11 also allows the theme of death and rebirth to occur by being the starting point of heir new life.

Whats the ACT Score Range

What's the ACT Score Range SAT / ACT Prep Online Guides and Tips You can’t study effectively for the ACT if you don’t know what score to aim for, and you won’t know what score to aim for if you don’t know how the ACT is scored! In this post, I’ll start off with some important background info on the ACT before getting to the good stuff- the ACT score range and what you should know about it. For example, what do these scores mean? What counts as a good ACT score? Read on to find out! ACT: The Basics Although it wasn’t the original college entrance exam, the ACT is now accepted everywhere that the SAT is. In fact,more people take the ACT every year than the SAT. The ACT (or the SAT, if you so choose) will be an important part of your college applications. Admissions officers consider your scores as a measure of academic preparedness- the higher your scores, the stronger your application. Higher-ranking schools have higher expectations when it comes to ACT scores, so if you want to be a top applicant, it's important to know what scores you should be aiming for (don't worry, we'll get to that shortly)! The ACT Score Range The ACT is scored out of a total of 36 points- this is known as the composite, or total, score. The lowest possible composite score is 1. This score is calculatedby averaging all the ACT sections. There are four sections, or tests, within the ACT. Each test is scored out of 36 points, with the lowest possible score of 1- just like the composite score. Here's some information about what to expect for each ACT section (click the links to read more about each topic): English–75 total questions Math–60 total questions Reading–40 total questions Science–40 total questions There’s also the option to take the ACT with a writing section. Some colleges require you take the ACT with Writing. This doesn’t affect your composite score, but your writing section will be sent to colleges in addition to the scores above. There have been some changes to the ACT Writing section this year, so be sure to check out our guide for more info. A Better Understanding of ACT Scores Here's where we start to make sense of this score range. A score range of 1-36 isn’t necessarily easy to wrap your head around, unlike a standard test scored out of 100 points. While it’s helpful to know about the maximum and minimum scores, the range doesn’t really tell you what’s average or normal for a student like you. Lucky for us, millions of students take the ACT every year, and we have access to information about how they’ve scored. National ACT Performance Here's what we know about the ACT score distribution on a national level: The average composite score is 21 points, out of a possible 36. The 75th percentile score is 24. This means that students who score 24 points had higher composite scores than 75% of all other test takers. Scores of 24+ are generally considered excellent,at least on a national level. The 25th percentile score is 16. This means that students who score 16 points had lower composite scores than 75% of all other test takers. Scores at or below 16 points are generally considered low, at least on a national level. If you want more detailed information on national ACT score distribution, check out this percentile chart. High School and Target College ACT Performance Although looking at national ACT performance is helpful, it can only get you so far. People who take the ACT come from vastly different backgroundsand have vastly different goals- you go to one particular high school in one particular area, and you're probably looking at a specific set of colleges, right? You won't be applying to every single school in the country. You'll want to aim for goal scores that are appropriate considering both your educational background and your future goals. The first steps in this process involve learning how your peers perform on the ACT, and learning how students at your target schools perform on the ACT. To learn what your peers tend to score on the test: Google "[Your high school name] ACT score report" See your guidance counselor Ask your friends Read our guide to understanding ACT scores for more detailed instructions To learn what students at your target colleges score on the ACT (remember, you want your scores to look like theirs): Google "[school name] PrepScholar admissions requirements" to get information on 25th and 75th percentile ACT scores Read our guide to setting appropriate goal scores for more information What's Next? Now that you know all about the ACT score range, you can start learning all you can about the test's content. Check out how to prepare for the ACT English, math, reading, and science sections. If you're particularly ambitious and want to aim for some of those top schools I mentioned earlier, learn how to score a perfect 36 on the ACT. Disappointed with your ACT scores? Want to improve your ACT score by 4+ points? Download our free guide to the top 5 strategies you need in your prep to improve your ACT score dramatically.

Psychological and cultural insights Essay Example | Topics and Well Written Essays - 3000 words

Psychological and cultural insights - Essay Example The binary nature of the ethnic perception has created two distinct cultural segments â€Å"the east and the west†. The segments are not only geographically separated by political borders but are also diversified in terms of psychographic nature of the residing people ((Luo, 2008). On a geographical perspective, the western countries include the nations like the UK, USA, France, Germany, etc and on contrary the eastern countries encompasses Mainland China, India, UAE, Thailand, etc. Although the geographic distinction is quite apparent, however, that is not the only rationale for diversity of perception. According to The Hofstede Centre (2015), the cultural practices vary largely across national borders. The people bear different psychological profile and engage in different social practices, which is a clear reflection of psychographic diversity.Eng and Bogaert, (2010) mentioned that the psychographic profile of an individual largely influences his perception of a particular stimulus. To put it simply, two individuals belonging from different cultural background is most likely to react differently to a same stimulus. This theory stands corrected in the Watson and Wright’s (2000) study of ethnocentric consumer behaviour. A consumer’s perception of a particular brand is largely influenced by his ethnicity. His country of origin and his cultural background plays a major role in deciding the perceived value of a brand. This is mostly because of the fact that an individual designs his perception based on his surroundings.

The Purpose of the Financial Policy Essay Example | Topics and Well Written Essays - 1000 words - 21

The Purpose of the Financial Policy - Essay Example Coming to the month of May, the expenses go much down, making the net income to increase, hence an increase in the profit. This shows that the month was not much over-budgeted. On the month of June, the net expenses and deductions increase again drastically. This reduces the net income, in the same way, hence making the net profit be reduced. Even though the company does not realize a loss this month, the profit it gets is so much reduced when compared to the previous month.  Financial policy is criteria or procedure that describes a company’s choices as far as debt/ equity mix, currencies of denomination, maturity structure, the method of financing investment projects, and hedging decisions with a goal of maximizing the value of the firm to a particular group of stockholders.  The purpose of the financial policy is to minimize cost over a long period of time, providing citizens, investors and business owners with confidence when they know that there are strong, and consis tent financial policies in place to guide their businesses.  The benefits of a financial policy include the fact that the stakeholders are guided by certain rules and regulations, hence the gain of confidence in the business over a long period of time. It also enables people to receive payment at the time of service. The financial policy allows one to gain control over a financial system, this enables one to offer financial services to patients while minimizing possible confusions.

Importance of the UK travel and tourism industry Essay

Importance of the UK travel and tourism industry - Essay Example In "Importance of the UK travel and tourism industry" essay, the author gives full analysis of the tourism sector in the United Kingdom, including outbound, inbound and domestic tourism. After three years of downturn for the tourism industry, it robustly rebounded in 2004 with more than 760 million arrivals globally – an increase of around ten percent over 2003. This was indeed a welcome change after three years of stagnation following the September 11 attacks, the SARS crisis and the Iraq war, almost all destination markets recorded substantial growth. It is estimated that there are 1.4 million jobs in tourism in the UK, some 5% of all people in employment in the UK amounting to more jobs in tourism than in construction or transport put together. Of these, approximately 130,400 of these jobs are in self-employment. The broader perspective of the Travel & Tourism economy (direct and indirect) is expected to create 16,590 new jobs for the UK economy for a total of 2,857,300 job s dependent on Travel & Tourism or 9.3 percent of total employment. Domestic tourism: The total revenue garnered was to the tune of  £13.7 billion in 2003 by the UK residents and they took 70.5 million holidays of one night or more. Of these 22.3 million was business travel comprising of overnight business trips spending  £6.1 billion while the rest was leisure travel amounting to 34.3 million overnight trips to friends and relatives spending  £3.4 billion, overall with an expenditure estimated to be over  £59 billion in 2003. ... The top five overseas markets for the UK in 2004 were: Country Visits (000) Country Spend ( m) USA 3,616 USA 2,400 France 3,254 Germany 825 Germany 2,968 France 769 Irish Republic 2,578 Irish Republic 760 Netherlands 1,620 Spain 618 (Source from website The UK industry is expected to benefit from strong inbound traffic to post GBP34.9 -13824 (US$66.6 billion) in total Visitor Exports in 2005 or 11.5 per cent of total exports. Outbound Tourism: The number of visits abroad made by UK residents has almost tripled since 1984, to a record 64.2 million visits in 2004. Two-thirds of these visits abroad were holidays, just under half of which were package holidays. Spending on visits abroad by UK residents increased to a record 30.3 billion, a fourfold increase between 1984 and 2004 in real terms, and a 10 per cent increase between 2003 and 2004. (Source from website) Domestic tourism: The total revenue garnered was to the tune of 13.7 billion in 2003 by the UK residents and they took 70.5 million holidays of one night or more. Of these 22.3 million was business travel comprising of overnight business trips spending 6.1 billion while the rest was leisure travel amounting to 34.3 million overnight trips to friends and relatives spending 3.4 billion, overall with an expenditure estimated to be over 59 billion in 2003. Expenditure from domestic and inbound tourism 2001 ( billion) 2002 ( billion) Spending by overseas residents Visits to the UK 12.8 11.3 Fares to UK carriers 3.5 3.2 Spending by domestic tourists Trips of 1+ nights 26.1 26.1 Day

Politic Essay Example | Topics and Well Written Essays - 750 words - 3

Politic - Essay Example Mao Tse-tung, who was the chairman, concluded that for people to begin fighting, it is a decision that has been made by the people of the country. He also concluded that it is the new technology with the tools and weapons that control a country and decide to begin war. The Chinese government officials use resistance in the fight against Japan. Comrade Mao in the year 1944, decided to change the resistance of the Chinese people where by they believe in the weapons. This has supported the political leadership of the Chinese people because they believe in fights. The country converts the people of the country to be weapons forming the people to be rapid dogs which fight mercilessly tearing others’ fresh. On the contrary, Peru is condemning the use of the mobilization whereby it weakens the revolutionary war. The country denies the use of the homage to weapons whereby they reject the kind of political system that mobilizes the power of the fights which might affect other countries. Instead they encourage the guerrilla which makes the armed bands to wander. Democracy in the political power of the two countries can only be maintained by the support of the political stability of the countries respectively. Funding for the political parties with the election campaigns assist the country to have a good stable group of power and support. The parties in the countries always reflect the needs of the countries creating a good concern to the citizens. The membership and participation of the citizens of the countries dictate the political stability of the country. The modern democracy of the two countries depends on the trust of the political leaders. Choosing of the members of parliament is also a tricky issue with the presidential elections which promotes the leadership and governance of the two countries. The parties of the countries also contribute to the leadership and governance which leads to the defeat of their opponents. In

Public and Private Education Essay Example | Topics and Well Written Essays - 1000 words

Public and Private Education - Essay Example Public and Private Education Education is the process of experiencing. Experiencing happens through or by learning. Going further deeply into how some eminent educationalists define the same term, Richard Aldrich (2006, p. 1) believed in his 'working definition' of education that it is 'concerned with the promotion of knowledge over ignorance, of truth over falsehood, of concern for others over selfishness, of mental and physical well-being over despair and debility'. Not only in the above statement, nowhere in the modern world as a matter of fact or none of the legal literature of any country, does it pointedly specify that race, class, status are, by any means, the criteria for any individual to receive formal education. However, the sole objective of any government's actions toward maintaining the data of local communities, economic classes or division of households according to their income status has always been for the sake of giving the right person the right priority and preference. In principle, educati on received by any individual is strongly supposed to be equal. The studies like that of Sociology are particularly interested and motivated to take an action on, wherever an amount 'inequality' seems to exist. This essay makes a modest attempt, may not be to the fullest, toward the same goal. Going back a little into the history of the UK, and specifically considering the lifestyle of its citizens during the time between 16th and 18th centuries, we can understand why there a variety of educational systems is in the present times.

Politic Essay Example | Topics and Well Written Essays - 750 words - 3

Politic - Essay Example Mao Tse-tung, who was the chairman, concluded that for people to begin fighting, it is a decision that has been made by the people of the country. He also concluded that it is the new technology with the tools and weapons that control a country and decide to begin war. The Chinese government officials use resistance in the fight against Japan. Comrade Mao in the year 1944, decided to change the resistance of the Chinese people where by they believe in the weapons. This has supported the political leadership of the Chinese people because they believe in fights. The country converts the people of the country to be weapons forming the people to be rapid dogs which fight mercilessly tearing others’ fresh. On the contrary, Peru is condemning the use of the mobilization whereby it weakens the revolutionary war. The country denies the use of the homage to weapons whereby they reject the kind of political system that mobilizes the power of the fights which might affect other countries. Instead they encourage the guerrilla which makes the armed bands to wander. Democracy in the political power of the two countries can only be maintained by the support of the political stability of the countries respectively. Funding for the political parties with the election campaigns assist the country to have a good stable group of power and support. The parties in the countries always reflect the needs of the countries creating a good concern to the citizens. The membership and participation of the citizens of the countries dictate the political stability of the country. The modern democracy of the two countries depends on the trust of the political leaders. Choosing of the members of parliament is also a tricky issue with the presidential elections which promotes the leadership and governance of the two countries. The parties of the countries also contribute to the leadership and governance which leads to the defeat of their opponents. In

How video game effect our live Research Paper Example | Topics and Well Written Essays - 750 words

How video game effect our live - Research Paper Example I went through different books, searched online for information and finally ended up with something I think is important from both sociological and cultural point of views. The topic I have chosen for my research project is ‘How video games affect our lives’. This research would be useful for all kinds of people, those who are addicted to video games, those who play video games occasionally and those who don’t play video games at all. The structure of my research project would be simple, clear and linear. Starting from a historical point of view, I would first describe some of the pioneers and early days of video games. Then I would move on to their development, an era in which video games started to gain some fame but only in the elite class of the society and they were a big attraction for the kids in that class (Weiss). Moving on to the invention of some video games of the late 20th century for example, Atari, Nintendo, Sega and home computer which were the only gaming devices at that time and many games such as Sonic, Mario bros, Contra 4, the helicopter and fighting jet games, Street fighter and tekken were introduced on these gaming stations. The modern 21st century video games have taken the level of video games to a next level. The inventions of Playstation and Xbox360 with PSP (playstation portable) have opened the doors for a totally new generation of games such as GTA, Call of Duty, Prince of Persia, Assassins and millions of other games. These games are both graphically and technologically advance and take the gamer inside the characters they are playing with and Now to increase the experience 3D games are being introduced (Rowlands). After the history and development, I would choose a social and psychological perspective of gaming. I would describe the affects that they have on our mind and body. Starting with the main affect, playing too many games has led our children to stick inside their homes and decreased their outdoor physical

The last supper by leonardo da vinci Essay Example for Free

The last supper by leonardo da vinci Essay In human history, it is hard to find another so gifted person, as Leonardo da Vinci was. He serves as a symbol of Renaissance person, an ideal of harmoniously developed human. His heritage consists of works of art, sculptures, works on mechanics, physics and natural science. Leonardo da Vinci is, undoubtedly, the most prominent representative of Renaissance art period of Italy. This paper is to examine only one of his outstanding masterpieces – The Last Supper. This work of art is made in a form of a huge fresco, performed by order of Louis Moro for refectory of the church Santa Maria della Grazie in Milan in 1495-1497. It began to acquire its unique reputation immediately after it was finished in 1498 and its prestige has never diminished. Despite the many changes in tastes, artistic styles, and rapid physical deterioration of the painting itself, the paintings status as an extraordinary creation has never been questioned nor doubted. It’s fortune is dramatic. The paints started chalking already during Leonardo’s life. In XVII century a door was made in the wall of refectory, which partially ruined the composition, and in XVIII century the room was turned into grain warehouse. Later the fresco was damaged by poor reconstructions. In 1908 certain jobs on cleaning and consolidation of the painting were made. During WWII the ceiling and southern wall of the refectory were ruined by a bomb. Restoration in 1945 saved the fresco from further destruction, however, now we can see only the general shapes of Leonardo’s masterpiece. Much of the detail can be learned from a copy, made with oil and canvas by unknown artist of the XVI century . A huge fresco, which is about 15 feet high and 29 feet long, covers the entire back wall of the refectory. The perfection of this work lies not only in the artistic merits of the painting, but also in Leonardos expressive mastery. Leonardos Last Supper is an ideal pictorial representation of the most important event in the Christian doctrine of salvation the institution of the Eucharist . Leonardo painted The Last Supper on a dry wall rather than on wet plaster, so it is not a true fresco. Because a fresco cannot be modified as the artist works, Leonardo instead chose to seal the stone wall with a layer of pitch, gesso and mastic, then paint onto the sealing layer with tempera. Because of the method used, the piece has not withstood time very well – within several years of completion it already began showing signs of deterioration . Master’s idea was to create an illusion, that the room, where the Last Supper takes place is a part of the refectory itself, and thus to turn a spectator into a participant of one of the most important events in the history of Christianity. Leonardo depicted the dramatic culmination of the Supper, the very moment that Jesus has said to his disciples: â€Å"Now when the even was come, he sat down with the twelve. And as they did eat, he said, Verily I say unto you, that one of you shall betray me. And they were exceeding sorrowful, and began every one of them to say unto him, Lord, is it I? And he answered and said, He that dippeth his hand with me in the dish, the same shall betray me. Matthew 26† Jesus words inspire a number of feelings in His adepts: anger, fear, despair, some of them stand up from their places and gesticulate. In order not to create an impression of a clutter, Leonardo united the characters into four groups with three persons in each of them, symmetrically placed around the Savior. The first group consists of Bartholomew, James the Lesser and Andrew, all of them appearing surprised. Andrew holds both of his hand up in front of him in a frightened gesture. The second group: Judah Iscariot, Simon Peter and John. Judah is holding a bag of silver in his right hand, while reaching for a piece of bread with his left. Simon Peter is leaning over the shoulder of John, a knife held in his right hand, symbolizing his zealous defence of Jesus. John appears to be swooning. In contrast to traditional depiction of Judah opposite to Christ, Leonardo placed him near God the Son, however, the traitor can be easily recognized with his pulled back figure, convulsive gesture of his hand, fastening a purse and dark profile. Da Vinci presented a realistic explanation of Christs prophetic words that the first man to share bread with him would also be the betrayer: Jesus and Judas are shown reaching for the same piece of bread, although everybodys attention is riveted elsewhere. The third group is made of Thomas, James the Great and Phillip. These three appear in different degrees of shock; Thomas, with his hand raised, and Phillip seem to be requesting some sort of explanation, while James the Great, between them, appears to be recoiling from Jesus in horror. The last group of three is formed by Matthew, Jude Thaddeus and Simon the Zealot and theyappear to be discussing the matter with each other, in a rendition of Luke 22:23: They began to question among themselves which of them it might be who would do this. The figure of Christ is not only spacial, but also a spiritual centre of the painting. He is alone in his wise eupathy and acceptance of fate. His figure seems to be the only stable element of the painting, symbolizing the sanctity of faith and imminence of His mission. References 1. Pietro C. Marani. â€Å"Leonardo Da Vinci: The Complete Paintings†, Harry N. Abrams, 2000 2. David A. Brown â€Å"Leonardo da Vinci: Origins of a Genius†. Yale University Press, 1998 3. Roderick C. Morris â€Å"Shock Waves of Leonardos Last Supper†, International Herald Tribune, May 26, 2001.

Case Study Of Adidas Management Essay

Case Study Of Adidas Management Essay Adidas is a Germany shoe, clothing and apparel company that also own Reebok, Taylor Made and Rockport. Adidas is the largest sportswear company in Europe and is the second only to Nike as the largest sportswear company in the world. The company sports the recognizable logo of three slanted parallel bars of ascending height. Adidas was founded in 1924 by Adolf Dassler, but it did not become a fully registered company until 1940. Its headquarters are located in Herzogenaurach, Germany, the hometown of its founder. Although many believe that Adidas stands for All day I dream about soccer the true origin of the name comes from the amalgamation of Adolfs nickname, Adi, and the first three letter of his last name. Adidas specializes in the design and manufacturing of footwear, sportswear, sports equipment and, yes, even toiletries, most notably, deodorant. However, the company first gained international recognition in 1936 at the Summer Olympic in Berlin, where it outfitted U.S. track star Jesse Owens with its track shoes. Owens won four gold medals in the games. With a specifically stated Corporate Strategy, the company needs to ensure that their organizational structure will allow for and be flexible to this strategy being sought after. Their objectives outlined in the corporate strategy ensure the mission statement will translate into action, while also guiding and coordinating decisions. There is no purpose in having well thought out strategic objectives, but no structure and cohesion to attain these objectives. The Adidas Group comprises of a four person executive board, including one Chief Executive Officer and three board members representing the shareholders and six members representing the staff. The Supervisory Board advices and supervises the executive board in matter concerning the management of the company. It is the role of the supervisory board to ensure that the pathway and vision determine by the executive board is forthrightly followed by the rest of the organization from the top, all the way down to those entrusted with man ufacturing their products. The strengths of ADIDAS are strong management team and good corporate strategy in North American and overseas markets, brand recognition and reputation, diversity and variety in productions offered on the web (footwear, apparel, sporting, equipment, etc.), strong control over its own distribution channel, strong customer base, and strong financial position with minimal long term debts. Weakness of ADIDAS is negative image portrayed by poor working condition in its overseas factories, and E-commerce is limited to USA. 2.0 Management Organisation and the management activities necessary for the functioning of the organisation, management can be defined as the process of planning, organizing, leading and controlling the resources of the organisation to predetermined stated organizational goals as productively as possible. A concise description of each of the fundamental management functions will further explain the concept of management and the nature of the management process. Planning Controlling Leading Organising Resources Human Financial Physical Information Performance Achieve goals Products Services Productivity Profit Figure 1 the four fundamental management functions constituting the management process. 2.1 Planning Planning is the first step of the function of management. Planning involves deciding in advance what has to be done, when, how and whom it has to be done and how the results are to be evaluated. The function of what has to be done involves identification of alternatives and selection of one of them. According to Henri Fayol, it is the plan of action to be followed, the stages to go through and methods to use. It is kinds of future picture wherein proximate events are outlined with some distinctness whist remote events appear progressively less distinct. The term planning has been defined by different management thinkers who laid emphasis on the various features of planning. According to George R. Terry, planning is the selecting and relating of facts and the making and using of assumptions regarding the future in the visualization and formulation of proposed activities believed necessary to achieve the desired results. A plan is like a map, when you following a plan, you can always see how much you have progressed towards your project goal and how far you are from your destination. Knowing where you are is essential for making good decisions on where to go or what to do next. The most important is to ensure that everyone is clear of what to accomplish. Planning meaning is how setting goals and defining the actions necessary to achieve the goals, in light of the situation. That is situation must be analyses or understood and the appropriate goals and actions must be determined in order to take advantage of opportunities and how to solve problems. Basic management function involving formulation more than one detailed plans to achieve optimum balance of needs or demands with available resources. First, the planning process is identifies the goals or objectives to be achieved and formulates strategies to achieve them. The Managers throughout the organization must develop goals, strategy, and operational plans for their work groups that contribute to the success of the organizations as a whole. Planning is also crucial for meeting your needs during each action with your time, money, or other resources. With careful planning you often can see if at some point you are likely to face a problem. It is much easier to adjust your plan to avoid overcome crisis, rather than to deal with the crisis when it comes unexpected time. Example Adidas plans to expand their operations in Europe, so they need consultation to the Government of Germany. They have been granted landing rights in Paris and are awaiting further details from authorities. In addition, planning has a different meaning depending on the political or economic context in which it is used. Two attitudes to planning need to be held in tension on the one hand we need to be prepare for what may lie ahead, which may mean contingencies and flexible processes. There is one thing on which every manager can expect to be appraised, the extent to which he or she archives his or her units goals or objectives. Whether its a work team or a giant enterprise, the manager in charge is expected to move the unit ahead, and this means visualizing where the unit must go and helping het there. Organization exits to achieve some purpose, and if they fail to move forward and achieve their aims, to that extent they have failed. On the other hand, our future is shaped by consequences of our own planning and actions. Planning in organization and public policy is both the organizational process of creating and maintaining a program. In the psychological process of thinking about the activities required to set a desired target or goal on some scale. Business planning is like water to a thirsty plant. It keeps our business vital and thriving. Without business planning, business will never improve as it could may even lose or bankrupt. Many small business or stall owners dont have the business planning so they cant earn so much profit when their doing business. Their business unable further progress and stagnant it is, eventually as to close to close shop or behind other competitors. The rapid of change in todays business world and globalization is making it increasingly necessary that mangers keep their plans current. Strategic management is the application of the basic planning process at the highest levels of the organization. Through the strategic management process, top management determines the long-run direction and performance of the organization by ensuring careful formulation and strategies. For example, top management may ask middle and lower-level managers for inputs when formulation top-level plans. Once top-level plans have been finalized, different organizational units may be asked to formulate plans for their respective areas. A proper strategic management process helps ensure that plans throughout the different levels of the organization are coordinated and mutually supportive. The slogan of Adidas is Impossible is Nothing. The mission of Adidas is to be Best Sport Brand in the world. They had achieved the mission but in this strong competitive era, too many company like Nike and Reebok also want to be globally recognized brand, but they will work hard to achieve their goals. Adidas is passionate about all sports. So Adidas Company will try their best for planning new product or equipment for athletes. As part of their End-to-End Planning initiative they have been focusing on implementing an optimized demand planning process and system more than 20 countries in Europe. They standardized or partially automated certain planning functions to increase forecast accuracy. Following the first wave of implementations in 2008, they continued the roll-out to the remaining European countries throughout 2009. Hereafter, they expect to continue the roll-out to other key Adidas Group markets such as Japan. They set up a dedicated Profitability Management department to monitor macroeconomics trends, forecast the impact on product and supplier cost and devises their supply chain profitability strategy. In addition, their development teams also contribute significantly to this initiative by engineering their products with a stronger focus on price. Throughout 2009, they also engaged their supplier with the aim to increase transparency and predictability in costing. Such as, they closely tracked raw material costs and leveraged this information to consolidate volumes. This allowed them to negotiate more effectively and offset cost increase. In addition, their sourcing teams improved their products allocation process to better utilize suppliers capabilities and take into account of total supply chain cost. Moreover, by leveraging consolidated volumes, their Transport and Customs team success negotiated reduced transportation cost and optimized shipment routes with their service providers. In conclusion, planning is very important for the organization to achieve their goals and objectives. Especially, current globalization every organization is using latest technology to do the market analyses and compressive planning. In order for them to survive and growth, for example, in year 2008, financial crisis, many banks in US will decline bankrupt. This is because of their poor planning. 2.2 Organising According to Haimann, Organisation is the process of defining and grouping the activities of the enterprise and establishing the authority relationship among them. The study of Haimann mentioned definitions makes it clear that on the one hand organization is a process to define and classify the functions to be performed for the attainment of the objectives of the organization, and on the other hand, it is an art to establish sweet relationship among different persons. There are two concept are prevalent about organisation. In the other word, there are two meaning of organization: Organising as process: According to the first concept of organising, it has been considered as a process. In the other word, organising is not function that can be performed at a single stroke, but it is a chain of various functions. It includes getting information about objectives, deciding various activities and grouping them, determining important activities, allowing authority and responsibility, etc. Organising is related to human being and human conduct is deeply affected by the condition of work, their competency and capability, changes in the internal and external environment of the organisation. The process of organising has also to be changed according these changes. Hence, organising as a process can also be described as dynamic element. Organising s a structure of relationship: according to this concept, organising is treated as a structure of relationship. Under this various posts are created or established and the mutual relationship of employees working on various posts, their authorities and responsibilities are defined. Relationship lays down as to who is the superior and who is the subordinate. Various posts in different department of the organization are mostly permanent. Therefore, organisation as a structure of relationship is called static element. So far as the similarity between both the concepts is concerned, business organisation is looked upon as a group of different parts under both the concepts. These parts are both tangible (like human, material, machine and money) and intangible (like authority, responsibility, function and objective). Both the concepts lay stress upon the establishment of relationship between these two parts. On the contrary, there are certain different between both the concepts. According to the concept of organizing as a process organizing is that function which continues throughout the existence of the enterprise and changes go on taking place in it. Herein man is the central point. In the other words, many factors affect them and changes have to be introduced accordingly. On the other hand, according to the concept of organizing as a structure of relationship, posts are established in the organisation and authorities and responsibilities of each post are determined. Therefore, here under this concept more attention is paid to post which are stable than to men. In order to complete the organisation function of management, there are eight steps had to be taken. First step in the process is to know about the objectives of the enterprise. Although the determination of the objectives of an enterprise is done under the first function of management, i.e., planning but before commencing the process of organizing clear and detailed information about these objectives has to be obtained. On the basis of the information about objectives various function designed to achieve these objectives are determined. For example, it can be the objectives of the enterprise to produce sport shoes. In this respect information about how many types of sport shoes will be manufactured, whether the necessary parts required for manufacturing sport shoes will be manufactured or purchased, how extensive the sales area will be or will it be state, the whole country or international? After having learnt about the objectives of the enterprise, necessary functions to achieve t he objectives are determined. For example, a sport shoes manufacturing company can have different activities like purchase of raw material, purchase of manufactured parts production, advertisement, sales, arrangement of finance, research, accounts, correspondence, keeping stock of material, recruitment of employees, etc.. In order to achieve the objectives of the enterprise grouping of various activities is done. Under the grouping of activities all the similar type of activities are given to one particular department. For example, the activities like the purchase of raw material, purchase of ready-made parts, production, stocking the material, research, etc., are assigned to the production department. Similarly, advertisement and sales activities are given to the marketing department and department of finance take care of finance account and correspondence. Taking into consideration the importance and quantity of the work a department can be further divided into many branches or su b-departments. For example, under the department of production, purchase department, stock department, and research department, etc., can be established to get the benefit of specialization. It makes the optimum utilisation of human and material resources possible. The forth step is to key activities signifies the importance of this activities in the achievement of the objectives of the enterprise. Such an activities needs special attention. It depends on the objectives on the organisation to determine the key activity. Thus, in all the organisations key activity can be different. In the given example of a sport shoes producing company the main problem can be of advertisement because only an effective and large scale advertisement can attract the attention of the consumers toward a new product. Thus, in this case the function of advertisement is the key activity which requires the utmost attention. For this purpose the advertisement activities should be taken from the purview of the marketing department and be handed over to the newly created advertisement department so that the superior officers are in direct touch with this department and they are in a position to pay full attention to it. After dividing the various activities into different departments and sub-departments and having determined the activity that each individual is expected to perform, his responsibility is fixed. In other words, what they are to do for the attainment of the objectives of the organisation. For example, the purchase manager will be given the responsibility for the purchase of goods; the sales manager will be responsible for sales; the advertising manager will be responsible for advertisement and the finance manager will take care of the responsibility of finance. A person who is saddled with a responsibility must be given some authority too. Authority means the freedom of taking decision, guiding the subordinates and the freedom of supervising and controlling. Authority should be in proportion to the work or responsibility. If the responsibility is greater than the authority given and is insufficient to cope with the responsibility, the responsibility cannot be discharged successfully. F or example, if a marketing manager is assigned the responsibility of increasing sales but has not been given the authority to appoint sales representatives needed for the job, the increase in sales cannot be expected. So long as the authority to discharge the responsibility is not given, the person concerned has not accountability. It is only after granting authority to an individual that he can be made accountable. When two or more than two persons work for the attainment o common goals their inter-relationship must be defined very clearly. Everybody should know who is his superior and who is his subordinate? For example, the purchase manager will be the superior for all the employees of the purchase department. They will receive order from him and will also be responsible to him. On the other hand, the purchase manager will get orders from the General Manager and will be responsible to him. Defining clearly the inter-relationship helps in establishing coordination. Organising it i s not only such an activity which includes determination of activities; and the defining of the inter-relationship but it also ensure the optimum utilisation of human resources by providing physical resources and the right environment. For example, the factory and the office should be located at a proper place so that the employees can perform better. 2.3 Leading Leading is influencing people so that they will contribute to the organisation and group goals; it has to do predominantly with the personal aspect of managing. All managers would agree that their most important problems arise from people-their desires and attitudes, their behavior as individuals and in groups-and those effective managers also need to be effective leaders. Since leadership implies followership and people tend to follow those who offer a means of satisfying their own needs, wishes, and desires, it is understandable that leading involves motivation, leadership styles and approaches, and communication. The leading and motivation function is concerned with the human resources within an organisation. Specifically, leading is the process of influencing people to work toward a common goal. Motivation is the process of providing reasons for people to work in the best interest of an organisation. Together, leading and motivation are often referred to as directing. We have already noted the importance of an organisations human resources. Because of this importance, leading and motivation are critical activities. Obviously, different people do thing for different reasons, then they have different motivation. The managerial function of leading is management as the art of getting things done willingly, with and through other individuals. Management is concerned with two key aspects, i.e., material resources or things and human resources or individuals. Material resources are susceptible to scientific or mechanical treatment because they are subject to the laws of mechanics. However, human resources cannot be subject to such treatment. Through the power of leadership and the science of cooperation, managers may evolve n effective method of integrating the interest of individuals and the business organisation. Management can expert its power with or through individuals but never over them. In other words, authority may be imposed by managers from above. However, authority should be supported, nourished and recognized by the subordinates from below for it to be meaningful and for it to work smoothly. The source of the power of management is the medium of leading, motivating, teaching, influencing, counseling, coaxing, delegating, and setting an example. Therefore, a manager plans, organizes, leads and control the employees working with him or her. The master key which leads to successful management of any business enterprise is motivation. It is responsible for ensuring productivity of human resources. It can make an individual carry out a particular activity. Thus, it assumes great importance in modern business management. Employees can be motivated by financial and non-financial incentives. The power of motivation is enhanced by effective communication and participation. Proper informatio n feedback is essential for effective motivation and leading. Leaders are a special breed of individuals who can move people toward the attainment of established goals. Such power does not emanate through the use of force or fear. Only dictators apply force in order to lead people. True leaders inspire and motivate people to perform activities in line with the objectives of the organisation. According to the theory of Fiedler. Fred Fiedler assumes that it is not easy for managers to be flexible in their styles of management, especially if their management style has made them successful as managers. He argues that any attempt to change a managers style of leadership to conform to changing situation that help in determining effective leadership. These are leader-member relation. This is the most important influence on the effectiveness of the manager. A manager who is loved and respected by his subordinate can easily motivate them to accomplish the tasks. He does not have to use formal power on his subordinates. The task structure can clear-cut and step by step procedures or instructions on tasks provide the manager a greater authority. He can measure work performance. On the other hand, if instructions are not clear, subordinates may disagree or question such instructions. Besides that, the position power also important. The power of the person depends on his position. Fo r example, presidents of corporations, comptrollers, or budget officer have high-position power. According to Path-goal theory, this was formulated by Robert House and Martin Evans. This theory is based on the expectation of rewards. The source of reward is the leader. Thus, the manager should reward the good service or performance of his subordinate in order to influence them to work on established objectives. Rewards are in the form of promotion and pays, as well as support, encouragement, security, and respect. However, leadership styles also affected the motivation to the subordinate. A leader using the suitable leadership styles will lead the subordinate makes a best task performance. Leadership was viewed as a combination of personality traits, such as self-confidence, concern for people, intelligence, and dependability. Achieving, a consensus on which traits were most important was difficult, however, and attention turned to styles of leadership behavior. In the last few decades, several styles of leadership have been identified: authoritarian, laissez-faire, and democratic. The authoritarian leader holds all authority and responsibility, with communication usually moving from top to bottom. This leader assigns workers to specific tasks and expects orderly, precise results. At the other extreme is the laissez-faire leader, who gives authority to employees. With the laissez-faire style, subordinate are allowed to work as they choose with a minimum of interference. Communication flows hor izontally among group members. Leader as laissez-faire style gives employees as much freedom as possible to develop new products. The democratic leader holds final responsibility but also delegates authorities to others, who determine work assignments. In this leader styles, communication is active upward and downward. Employee commitment is high because of participation in the decision-making process. This style of leadership use to encourage employees to become more than just rank-and-file workers. The Adidas set up their way to leading the company, to make their brand more famous. They improve their quality of product to make their product become more good and durable. Adidas not only manage their way on production, they also have a good leading in the process of production. Adidas patient to leading and manage their employee from first step process of production to the end process of production, this cause their company can become so success and famous in today. If have a good leader, is the reason that will success in any condition .So that, if need a good team is cant without a good leader. Conclusion, leading is a process that cant less when doing anything. Leading is important to organizing a group of people to achieve a common goal. When have a good leader, the team have the high percentage to complete their work with nicely or perfectly. 2.4 Controlling Controlling is the process of evaluating and regulation ongoing activities to ensure that goal are achieved. To see how controlling works, consider a rocker launched by NASA to place a satellite in orbit. Do NASA personnel simply fire the rocket and then check back in a few days to find out whether the satellite is in place? Of course not. The rocket is monitored constantly and its course is regulated and adjusted as needed to get the satellite to its destination. Controlling is the management function in which performance is measured and corrective action is taken to ensure the accomplishment of organizational goals. It is the policing operation in management, although the manager seeks to create a positive climate so that the process of control is accepted as part of routine activity. Controlling is also a forward- looking process in that the manager seeks to anticipate and prevent it. The manager initiates the control function during the planning phase, when possible deviation is anticipated and policies are developed to help ensure uniformity of practice. During the organizing phase, a manager may consciously introduce the deadly parallel arrangement as a control factor. Close supervision and a tight leadership style reflect an aspect of control. Through reward and positive sanctions, the manager seeks to motivate workers to conform, thus limiting the amount of control that must be imposed. Finally, the manager develops specific control tools, such as inspection, visible control charts, work counts, special reports, and audits. The basic control process involves three phases that are cyclic: establishing standards, measuring performance, and correcting deviation. In the first step, the specific units of measure that delineate acceptable work are determined. Basic standards may be started as staff hours allowed per activity, speed and time limits, quantity that must be produced, and number of errors or rejects permitted. The second step in the control process, measuring performance, involves comparing the work (i.e. the goods produced or the service provided) against the standard. Employee evaluation is one aspect of this measurement. In manufacturing, inspection of goods is a routine part of this process; studies of client satisfaction are key elements when services are involved. Finally, if necessary, remedial action is taken, including retraining employees, repairing equipment, or changing the quality of the raw materials used in a manufacturing process. Several features are necessary to ensure the adequacy of control process and tools: Timeliness: The control device should reflect deviation from the standard promptly, at an early stage, so there is only a small time lag between detection and the beginning of corrective action. Economy: If possible, control devices should involved routine, normal processes rather than special inspection routines at additional expense. The control device must be worth their cost. Comprehensiveness: The controls should be directed at the basic phases of the work rather than later levels or steps in the process; for example, a detective part is best inspected and eliminated before it has been assembled with other parts. Specificity and appropriateness: The control process should reflect the nature of the activity. Proper laboratory inspection methods, for example, differ from the financial audit and machine inspection processes. Objectivity: The process should be grounded in fact, and standards should be known and verifiable. Responsibility: Control should reflect the authority- responsibility pattern. As far as possible, the worker and the immediate supervisor should be involved in the monitoring and correction process. Understandability: Control devices, charts, graphs, and reports that are complicated or cumbersome will not be used readily. Controlling activities require the manager to maintain a mindset that continually looks for ways to improve individual, team, and organizational performance. Performance standards describe a model of excellence for work activities and serve as the basis of comparison between actual and desired work performance. Other important controlling functions are continual employee feedback and employee performance appraisal activities. Employee performance appraisals must be ongoing objective and based on established performance standards. A manager should never wait until the annual performance review to discuss problem or deficiencies with a staff member. Consistent, day-to-day feedback and coaching about job performance clarifies expectations, improves the quality of work, and allows the manager to correct problems before they become serious. Coordination of elements of a system is one aspect of managerial control to reach effective outcomes. Other managerial control elements are financial management, compliance, quality and risk management, feedback mechanisms, performance management, policies and procedures and research and trend analysis. These elements are used by managers to communicate to reach a goal, track activities toward the goal, guide behaviors, and coordinate efforts and decide what to do. Managerial coordination and control are important to the success of any organization (McNamare, 1999a, 1999d). Ongoing, careful review using standardized documents, informatics systems, and standardized measured avoids drift and the waste of time and resources that occur when direction is vague. Well-exercised, managerial control is flexible enough to allow innovation yet present enough to effectively structure groups and organization toward goa