Thursday, January 30, 2020

China Country Identification Essay Example for Free

China Country Identification Essay The company has brought to our attention that it desires to expand into the Eastern Asian market where it is believed that the opportunity will be best and certainly more than double its profits by this venture. The Country of choice will be China; location is the city of Macau, which is an established trading center in Southeast Asia. B. Major Cross-Cultural Issues and Impacts: There are some marketing aspects to consider. Our approach must be culture sensitive to be successful. Insulting anyone in our business relations for work in China could end the deal or cause unnecessary delays. It is vital for all personnel involved in this venture to train with care in the marketing and cultural behaviors of the Chinese. Culture is a major issue and the company must be meticulous with training in order to be accepted. The Asian cultures are very careful about not losing face and this is critical. Keeping face goes back to Confucianism, which focuses on ones duty and loyalty, honor, sincerity, and keeping harmony with all those related to them through family, business, and social ties. This is strictly followed with respect for age first in any of these relationships. One must never lose face with any of these ties for to lose face is to lose honor. The concept of face translates as honor, good reputation, and respect. There are four types of face. Face behavior is power-oriented behavior with the purpose of maintaining stability or control of one’s self. Diumianzi originates from the word mian and directly relates to one’s reputation or place in society. It is actions or deeds, which others have observed, and it is earned. Geimianzi is response to or giving of face to another through showing respect to the other person. Liumianzi is developed by avoiding mistakes and showing wisdom in making decisions. Jiangmianzi, when face is increased through others by another complementing one to a business partner or associate. Saving face or reputation is very strong in the Chinese culture. People are generally reserved, quiet, and refined. No boisterous or loud behavior is acceptable and considered in poor taste. Another way to explain this is quiet dignity, always keeping control of one’s emotions. The personnel who are involved in this business venture will need to beware of the quiet reserved behaviors of the Chinese and adopt such behavior in respect and get to know well each Chinese in the business relationship. It is important to save face at all times and avoid blunders or mistakes of our  Western culture, and never criticize the Chinese or any others involved in the business or personal relationship in Macau, China. This includes any associates whether foreign or domestic (China 2010). When greeting in China, the eldest is always greeted first and though a handshake is most common among Chinese with foreigners, sometimes with the elderly or government officials a slight bow will be given. During the greeting exchange, it is the practice by the Chinese to look at the ground when shaking hands or bowing along while addressing the individual with their honorific title and surname (China 2010). Visiting and eating also have special rules. A guest always waits for the host to give direction for seating. Formal dinners have different rules on seating arrangements. The conversation at meals is light, no business, or personal talk. The host will always serve an abundance of food. The host will usually escort a guest outside their home a distance even down a street and the guest should politely resist with the special ritual of hospitality. It is customary to bring a wrapped gift presented with two hands when invited to the home of a Chinese. In China, they do not open a gift in front of the giver; this is to avoid embarrassment for gifts that are not needed. Both the giver and receiver will always use both hands for the gift. Another very important gesture is to refuse the gift three times before accepting it; this shows that one is not greedy. Once the gift is accepted, it is important to express thanks to them for accepting the gift. If giving money gifts around New Years for personal friendship, the bills must be even bills and there should be an even number of bills, and given in a red envelope. Do not use white, black, blue, or the number 4 for anything because it is associated with death and funerals. This would be very embarrassing. Unacceptable gifts include clocks which symbolize time is running out, a handkerchief suggests a farewell greeting, shoes, especially straw sandals, suggest sad memories, and do not give ink pens with red ink which signifies death. Sharp objects like knives and scissors are not appropriate as it represents severing of relationships (Roberts 1998). Dress is important, no bright colors or blue jeans are to be worn, and all colors should be neutral with business meetings or dinners. Women must wear modest heals, nothing sleeveless or sheer, modest necklines, even the jewelry should be modest and not flashy. Relationship is everything; to hurry would be a waste. The  impact of our approach on Chinese business with regard to cultural differences is everything, the dress, the greeting, visiting, dinners, and showing of respect to all parties involved both Chinese, and U.S. will affect the stability of the relationship (King 1999). If the relationship is not sealed in the beginning with saving face or respect and trust with the Chinese, then the business deal may never take place or may be a very weak deal. The Chinese find friendship and trust to be far too important to rush through a business deal. Respect or face must be earned over time and never lost. C. Cross-Cultural Communication: Macau, China has a very strong economy with a GDP of 21.8 percent growth currently, is not expecting a recession anytime soon and has a steady growth rate of double digits up to 21 or more percent per year (Economy 2011). The humid weather and subtropical climate will be a great help in the special heat hardening process, which is necessary to extend the life of the engine components. It is important for us to pay close attention to detail and avoid using black, gold, yellow, red, or white on the engine components for any identification of parts used. Our company will need to use colors that are low key, perhaps silver, grey, brown, tan, or green, for any differentiation used to identify parts. Red is overused and is considered a New Year’s awareness. The black as mentioned earlier represents death and is not a good omen. Do not use black or red print on any of the parts or packaging, this represents evil and death and does not work in the Chinese market. When promoting the product for selling, again, color is of utmost importance and it is important to be creative. No black borders and no black print can be used, it is considered to be a bad omen or evil. The same is true with red print, it is considered to be related to death of the person reading the red ink. White wrap signifies death of the person receiving the gift and is not a happy color. Yellow used in marketing generally relates to pornography, so it must not be used or it will damage the face of the new company and possibly be an embarrassment or cause it to fail. The colors purple for power and nobility, blue green, and some other colors can be used with marketing to promote our engine components, but red, yellow, gold, black, and white are best avoided entirely for marketing purposes (Gao 2011). The advertising name should involve only two perhaps  three syllables with the last syllable having inflection upwards with intonation of voice. The Chinese consider this necessary for a favorable impression and for recognition of a product or service. Chinese words are often very direct and it would be best to use such words to gain trust and immediate understanding, and to portray quality and enjoyment of the vehicle because of using Company A’s engine components. Another aspect to show purity and trust is a picture of a mountain in relation to televised advertising or media advertising on the internet, and in our promotional brochure (Lehman 1992). Manufacturing companies like Sinotruck Group, Qingdao Seize The Future Automobile Co. Ltd., and Special Truck Company China National Heavy Duty Truck Co., to name a few major manufactures for heavy-duty trucks, to market the engine components produced by Company A would be our target audience for this market (Brighter 2011). China is expecting an increase in unit freight mileage leading to long distance transportation implying a demand for high-end trucks in the next few years. China is an excellent market for our truck engine components and this is good timing with China’s economic growth and increased investment in the trucking industry (Intelligence 2011). Currently, in China, the demand for trucks ranked first and automobiles ranked second (Intelligence 2011). Pricing of the engine components is based on production and the shipping costs for China. Choosing to build a manufacturing plant in Macau, China would prove to be financially prudent and help to keep prices in line with other competing engine makers in the truck industry for China. To protect competition in China, the prices would need to be equal in revenue as that of other countries in which these engine components are sold. To distribute these engine components in China it is necessary to have distribution partners for acceptance in the different market areas. Company A will have to build a network of distributers among locals where face-to-face relationships can grow. It will be prudent to train local mechanics for problems with the engine components that may occur after the sale. It is important to have connections with individuals in all areas of the business for trust and friendliness to the Chinese country. They see life as a group connection in all associations. D. Cross-Cultural Ethical Differences: Introducing ourselves into the Chinese market is crucial and must be done through an intermediary, someone who will give face favorably about Company A’s reputation. Chinese do not like to do business with strangers. The meetings need to be requested in writing preferably one or two months in advance by someone that they know and trust who connects for Company A. Plan to arrive a bit early, do not be late as the Chinese perceive this as an insult and it could cause negative problems for the business relationship. Punctuality is considered a virtue in China. It is important not to wear bright colors for meetings; men should wear dark colored conservative business suits. Women should wear a conservative business suit or dress with a high neckline and flat shoes or not much of a heel. There is no gender bias in China. About the introductions, when greeting the Chinese, the highest official or eldest will start the introductions and will either bow slightly while looking to the ground or shake hands while looking to the ground, do not look them in the eye during the introductions but do state their honorific title and then surname. Example, â€Å"It is an honor to meet with you, President Chen.† They have a great sense of humor and like to laugh if they are comfortable. If it is appropriate on your behalf at any time, be sure to laugh at yourself. The names of all who will be at the meeting and their titles, of course, would be important to have in each member’s portfolio. Once the introductions have been made and you have been given the invitation, provide information about Company A and what is desired to be accomplished. If offered a business card always accept with both hands and look at it with interest on both sides and then place on the table in the front of the place setting o r in a suit pocket or briefcase, never in the back pocket. When giving a business card use two hands and place Chinese side up to the Chinese officer. Only the eldest officer from each business will hold the conversation for negotiation. All others will listen. Posture and facial expression is very important to the Chinese and persons attending the meetings must watch carefully and be aware of their posture and facial expressions to remain neutral. There should not be any staring into another’s eyes only concentration on what is being said and careful glancing to notice expressions. Tone of voice is of great importance and  should be closely noted. Relationship cultivation is first, no agreement will be made at this meeting. When the meeting concludes the Chinese will say they will think about it, accept that answer just as they say, thinking about it (Ltd. 2004) and be patient for the deal to close at another time. It may take several meetings to finish the business deal. When the Chinese diplomat in charge invites the visiting company to a banquet, this is a signal that they are ready to give their final answer. They use a banquet to celebrate (Ltd. 2004). Our company needs to be patient and ready. In China, it is not customary to give gifts; it is considered bribery and illegal. It is only acceptable to bring a wrapped gift for the most senior officer in the company after the business deal is complete and state that the gift is from your company and that it is wished for the senior officer to accept it on behalf of their company. If there are wrapped gifts for more than one individual in a group, all gifts must be different and monetarily representative of the status for each individual. It is disrespectful to give the same gift choice to several individuals, the gifts must be different, and the value spent commensurate with the associate receiving the gift. If meeting over dinner our members must remember to wait until the host shows them to their personal seat, and recognize that the executive who called the dinner will be paying for all, no one is going â€Å"Dutch.† Remember to talk about whatever interests them and the food. Generally, light talk is expected. No business will be discussed while dining. The seating behavior is much like it is in formal dining with the United States. Unlike the U.S., though take time with dining and eat all you can or at least make it appear that time is not important. Eating is a very social event with the Chinese, never a rush. They may not hurry to be at a dinner or meal for a certain time, but may be slightly late. Timeliness is not crucial as is expected for a business meeting. It is rare to be invited to a Chinese home. If this occurs, be on time, take a gift and offer it three times but do not expect them to open it in front of you. Take off your shoes and do not pay attention to slurping or belching noises, this is the Chinese way to show enjoyment with the food. All business personnel must learn to eat with chopsticks (Ltd. 2004). These culture differences are very important though strange to what our customs are here in America. All Chinese customs must be followed carefully to have a  successful business relationship in China. References Brighter, Mr. Made In China.Com. 2011. http://cntruck.en.made-in-china.com/ (accessed December 12, 2011). China, Neso. Social Norms, Saving and Losing Face. October 4, 2010. http://www.nesochina.org/dutch-students/preparing-your-stay/social-norms (accessed December 11, 2011). Economy, Macau. Macaus Economy Grows 21.8 percent from January to September. Macau Hub Magazine on line. December 1, 2011. http://www.macauhub.com.mo/en/2011/12/01/macaus-economy-grows-21-8-pct-from-january-to-september/ (accessed December 11, 2011). Gao, Kane. Public Relations and Strategic Communications. Illuminant A Source of Light. January 17, 2011. http://www.illuminantpartners.com/2011/01/17/color/ (accessed December 12, 2011). Intelligence, China Research. Research Report on China Truck Industry. April 12, 2011. http://marketinfoguide.com/2011/04/12/research-report-china-truck-industry-2011-2012/ (accessed December 12, 2011). King, Susan. Facts About Chinese Business Attire. eHow Culture and Society. 199 9. http://www.ehow.com/about_5040513_chinese-business-attire.html (accessed December 11, 2011). Lehman, Edward. Media and Advertising. Lehman, Lee, Xu. 1992. http://www.lehmanlaw.com/practices/media-and-advertising.html (accessed December 12, 2011). Ltd., Kwintessential. Chinese Etiquette and Customs. Kwintessential. 2004. http://www.kwintessential.co.uk/resources/global-etiquette/china-country-profile.html (accessed December 13, 2011). Roberts, Kimberly. International Business Gift Giving Overview. 1998. http://www.cyborlink.com/besite/international_gift_giving.htm (accessed December 11, 2011).

Wednesday, January 22, 2020

Darkness, Be My Friend :: Darkness, Be My Friend

Darkness, Be My Friend Darkness, Be My Friend is the fourth book in John Marsden's series consisting of Tomorrow, When the War Began, In the Dead of the Night and The Third Day, The Frost, in which seven young people are thrown into the middle of a violent war zone. Ellie, Fi, Kevin, Lee, Homer, Robyn and Corrie set out on a camping trip to a remote part of their district. They find their way into a remote basin surrounded by dangerous cliffs and difficult terrain, where they are completely safe and cut off from the rest of the world. When the teenagers return to their homes, they find that all the families in the district were abducted and locked into the show grounds by armed soldiers who are taking over Australia. After finding this, they go on to perform numerous terrorist activities around the district to hamper the enemy's progress. These including blowing up a bridge on a major convoy route, attacking an important bay used for supplies and in Darkness, Be My Friend, the teenagers set out from New Zealand to assist a small group of elite New Zealand soldiers attack the new airbase that has been built in their town. In this book, the New Zealand soldiers disappear without a trace and the teenagers have to attack the airbase themsleves_ I think that this book is as much about adventure and survival as it is about emotions, friendships and relationships. The book is written as the diary of the unofficial leader of the group and she speaks a lot about her thoughts, her relationships with the other members of the group and of her emotions about what she was forced to do during the course of the war. "I was determined I wasn't going to get angry, so I ignored that. I didn't blame him in a way. If only I could have understood what was going on in my own mind_ but I found that difficult at the best of times." "It was nothing to do with Lee. I still liked him a lot. I'd got over those feelings I'd had ages ago, the negative feelings

Tuesday, January 14, 2020

Fast Food Restaurants and Healthy Choices FD Essay

When choosing what kind of food establishment you want to go to, it is always a good idea to know the nutritional information for the food you want to eat. By knowing this information, you will be able to make a better decision towards choosing an establishment that serves healthier food keeping you in better shape. McDonald’s Calories McDonalds’ food tends to have higher calories than foods that you would find at an establishment such as Subway. The Big Mac burger from McDonalds’ for instance has 550 calories (http://www. mcdonalds. com/us/en/food/product_nutrition. sandwiches. 255. Big- Mac.html) and that is just the burger itself; that is not including any French Fries that come standard with the meal. The Premium McWrap Chicken & Bacon (Crispy) has a whopping 620 calories (http://www. mcdonalds. com/us/en/food/product_nutrition. chicken. 1063. Premium- McWrap-Chicken-Bacon-Crispy. html) and once again, this is not including any sides that you might want to get with your meal. Of their â€Å"Burgers and Sandwiches,† only 15 of 37 menu items have less than 400 calories and that is not including any sides. It is also noteworthy that many of their items also have high sodium content (http://www. mcdonalds. com/us/en/full_menu_explorer. html). Fast Food Restaurants and Healthy Choices 3 Subway’s Calories Subway’s food tends to have lower calories than that of McDonalds. The 6† BLT only has 320 calories (http://www. subway. com/nutrition/nutritionlist. aspx). A 6† Cold Cut Combo only has 360 calories (http://www. subway. com/nutrition/nutritionlist. aspx). Their highest calorie count sandwich, the Chicken & Bacon Ranch Melt (includes cheese), only has 570 calories (http://www. subway. com/nutrition/nutritionlist. aspx). Out of the 29 sandwiches listed in their nutritional information, 18 have less than 400 calories. That is 62% of the meals compared to 40% of McDonalds’ meals. It does have to be mentioned that not all of McDonalds’ meals were looked at due to trying to keep the total number of meals looked at close to the same. When you look at Subway, they also have 9 sandwiches of the 29 that are below 300 calories. Like McDonalds though, none of these items include any sides you might order with your sandwich. One should also pay attention to the items that make up their meal, such as meat, bread, greens, etc. Ingredients in Food Another key item that you want to look at when choosing your food is what makes the food. We are not talking specific ingredients such as this chemical and this dye; more we are speaking bread, meat, and other items like those. McDonalds’ Ingredients When you get food from McDonalds’, the ingredients that you get are frozen burger patties, frozen fries, and frozen chicken nuggets. You are not getting fresh food that has not been frozen. It is noteworthy however that their beef patties are not cooked until they arrive at the restaurant from which they are to be served (http://www. mcdonalds. com/us/en/food/food_quality/see_what_we_are_made_of/your_question Fast Food Restaurants and Healthy Choices 4 s_answered/meats. html). McDonalds’ also does not cook their food at the time of delivery, one look behind the counter and you can see that they store cooked food in bins until the food is put on a bun. French fries are also left under heat lamps until they are packed into the containers that hold them and put with your meal. The same practice goes with chicken nuggets. While this may not have a lot to do with your food being healthy, it does have to do with your food being fresh. Who doesn’t want their food cooked for them when they order and not sitting under heat lamps for who knows how long before you get the food? Subway’s Ingredients When it comes to the ingredients at Subway, everything is right there in your face. The deli sliced meat is sitting in refrigerated bins waiting to go on your sandwich. The bread is fresh made, which you can see behind the counter, and in ovens until your sandwich is made. Any ingredients such as chicken that might go onto your sandwich is stored in a refrigerated container until it is cooked and immediately put on your sandwich. No hot ingredients, except for the bread rolls, are cooked until you order the food. All produce that might go onto your sandwich is also stored in metal refrigerated containers until you order your sandwich. Like McDonalds, this may not necessarily mean healthier food, but it does give you the ability to see what exactly is going on the sandwich that you order. Seeing the quality of what you are eating before it is put on your meal helps lend a little credibility to the good itself. Choices of Food Items When it comes to your food, it is important that you are able to make your meal healthier if you would like to. Replacing certain ingredients can be a good way to make your food healthier for you. McDonalds’ doesn’t have a lot of options to make your food healthier whereas Subway does. Even reducing 100 calories for a meal is good towards a healthier lifestyle. Fast Food Restaurants and Healthy Choices 5 McDonalds’ Choices When you go to McDonalds, you do not have a lot of options when it comes to making your food healthier. While you can order apple slices to replace your French fries, you cannot change the bun that your food comes on to make it healthier. You cannot just go to McDonalds and have spinach put on your burger to replace the iceberg lettuce that comes stock on your burger. Subways’ Choices When you order food from Subway, there are quite a few ways to make your meal healthier. First off, you can have spinach put on your sandwich instead of the iceberg lettuce that would normally be on your sandwich. You can also choose healthier rolls for your sandwich, such as wheat or whole grain. You can also choose healthy fruits and vegetables to go on your sandwich such as tomatoes, bell peppers, pickles, onions, and many others. This gives you the option of making your meal extremely healthy. If you really want to, you can even have a sandwich that is completely fruits and vegetables on a healthy role, making you an extremely healthy meal. You can easily avoid any sauces such as sweet onion sauce or teriyaki sauce to avoid those extra calories. Conclusion In today’s society, fast food restaurants are becoming more popular; and sadly obesity is also becoming much more prevalent. People are in such a rush that fast food is a great option for them because they don’t have a lot of time. What most people need to recognize is that there are healthier options when it comes to fast food, such as Subway over McDonalds. All you have to do is look at http://www. subway. com/Menu/MealBuilder/MealBuilder. aspx to see it right in your face. Fast food does not have to be the unhealthy choice that it has become, there are options out Fast Food Restaurants and Healthy Choices 6 there and all you have to do is look for them. References Retrieved from http://www. mcdonalds. com/us/en/home. html Retrieved from http://www. subway. com/subwayroot/default. aspx Fast Food Restaurants and Healthy Choices 7.

Sunday, January 5, 2020

American Stereotypes of China - 970 Words

US writer Todd C. Ames concludes his two-part discussion of the ways in which Chinese and Americans think of each other, and the most common misunderstandings that arise AMERICANS dont know much about China. What they do know comes from three main sources: movies, the news, and history classes. This can be a sensitive subject, and I do not wish to offend anyone - my goal is only to give you an overview of American stereotypes of China. Just as I have encountered many stereotypes that the Chinese have of America (some accurate, some absurd, some insulting), one can similarly encounter American stereotypes of China in the US. - All Chinese know kungfu and dress like Huang Feihong. (Source: Jet Li, Jackie Chan, and Bruce Lee [Li Xiaolong]†¦show more content†¦And I would put China and the US in one category. - All Western countries are basically the same. This stereotype is the mirror of the American stereotype that all Eastern countries (China, Japan, Korea, etc.) are basically the same. Both stereotypes are completely false and are purely based on the perception that all foreigners look alike. - Most American college students dont study, party all of the time, and are ignorant of the outside world. This stereotype is pretty accurate. - Every American owns a gun. Roughly 25 per cent of American adults own a gun, which is extremely high compared to most other countries. But still, the vast majority of Americans do not own guns. Food In general, Americans love Chinese food. Chinese and Italian food are probably the two most popular types of food in the US. However, most of the Chinese food you will find in US restaurants is Americanized. You probably wont find things like stomach or intestines on the menu. Also, pork is not so popular in the US. Beef and chicken are much more popular in the US than pork. So dont be surprised if many Americans you meet dont like pork. 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